Page 9 - FPM June 2025

9 Food Processing News Today BEVERAGES June 2025

Yummy Bee launches sugar-free Boba Tea 7UP® launches super duper

ummy Bee, India's Yummy Bee takes this much- earthy flavor, paired with chewy
leading café chain known loved trend to new heights by tapioca pearls for a textural refresher
Yf o r r e d e f i n i n g offering a delectable, sugar-free contrast that enhances every
indulgence, is bringing a fresh, version of the classic boba tea. sip. “We've seen boba tea 7UP® unveils Super Duper bringing it to life in bold new
exciting spin to the wildly The new line-up brings become a global sensation, Refresher – a new global ways:
popular beverage trend—Boba indulgent, mouthwatering especially among younger platform grounded in the The 7UP Extra Fizz range,
Tea. The brand's new offering, flavors that satisfy the craving consumers who are looking for
Sugar-Free Boba Tea, is now for something sweet without more creative ways to enjoy science of what makes a drink emphasising fizz as a key
available exclusively on Swiggy the sugar rush. Made with all- their beverages,” says Sandeep truly refreshing – the fusion of component of the drinking
and Zomato. With this release, natural ingredients, each flavor Jangala, CEO and Founder of flavour, fizz, and cold experience, is now available in
Y u m m y B e e c o m b i n e s ensures an unforgettable Yummy Bee. “With our Sugar- temperature. Backed by Egypt, and UAE, with launches
irresistible flavor with guilt-free experience that will leave taste Free Boba Tea, we're bringing a s e n s o r y re s e a rc h a n d planned for Saudi Arabia this
enjoyment, allowing customers buds wanting more. flavorful twist to this beloved
consumer insight, the summer. To celebrate Super
to indulge in the boba tea craze The new Sugar-Free Boba Tea drink, allowing customers to
without compromising on taste. comes in three tantalizing enjoy all the taste without the platform reinforces 7UP's role Duper Refresher, 7UP brought
Boba tea, which originated in flavors: guilt.” As Yummy Bee continues in delivering the perfect thirst- a one-of-a-kind activation to
Taiwan, has skyrocketed in 1. Mango Boba Tea: Bursting to innovate and bring bold new quenching sip. Through new Dubai's Kite Beach. Inspired by
popularity across the globe, with the rich, tropical sweetness options to the table, the product launches, creative a lifeguard tower, the
particularly among Gen Z and of ripe mangoes, this boba tea introduction of Sugar-Free Boba
campaigns and real-world unmissable 7UP Mixology
millennials. This unique drink combines a luscious fruity base Tea perfectly complements its
experiences, 7UP is setting a Tower was the ultimate
features chewy tapioca pearls with soft tapioca pearls, mission to offer flavorful
that deliver a delightful texture, creating the perfect balance of indulgences that align with new standard in functional destination to cool off.
paired with bold, refreshing smooth and chewy. diverse lifestyles. Whether you refreshment – making every Customers savoured perfectly
flavors. 2. Thai Boba Tea: Inspired by the are a long-time fan or trying sip not just satisfying, but chilled 7UP extra fizz and next-
T h e c u s t o m i z a t i o n bold and aromatic flavors of boba tea for the first time, this
unmistakably 7UP. level mixes, while enjoying a
options—from flavor choices to traditional Thai tea, this creamy sugar-free version is bound to
Building on its multi-sensory full-body refreshment with a
toppings—have contributed to beverage delivers a zesty, spiced delight and satisfy your cravings.
its viral rise on social media kick that dances on the palate, Exclusively available on Swiggy approach, 7UP is also cocktail-shaker shaped water
platforms like Instagram and complemented by the satisfying and Zomato, Yummy Bee's introducing a new music logo sprinkler and icy plunge pools.
TikTok, where the colorful and chewiness of tapioca pearls. 3. Sugar-Free Boba Tea is the (MOGO) – a signature tune *7UP Mint Lemonade turns up
visually appealing drinks Matcha Boba Tea: For matcha perfect way to indulge in designed to capture the the dial on refreshment in
continue to capture the lovers, this refreshing, smooth something sweet while enjoying uplifting feeling of drinking a Pakistan, capturing Super
attention of millions. blend of premium matcha and vibrant, bold flavors that bring 7UP. Instantly recognisable Duper Refresher by offering a
With Sugar-Free Boba Tea, chilled milk offers a clean, joy with every sip.
and easy to recall, the sound crisp, cooling twist that
Coca-Cola’s Fanta ahead with 50 per cent market adds a new layer to the brand elevates each sip, offering that
experience and strengthens an instant minty refreshment.
share in orange flavoured CSD category emotional connection beyond *7UP Pink Lemonade is a
the product itself. vibrant take on the classic zero-
oca-Cola India's iconic most delicious & loved celebration or gathering. Now rolling out across sugar range, blending lemon-
flavourful beverage, beverage brands. Nowhere is this playful spirit markets, Super Duper lime with a burst of tangy
CFanta, has cemented its Vinay Nair, Vice President, more evident than during Holi, Refresher is coming to life in raspberry for a sweet new
position as the undisputed F r a n c h i s e O p e r a t i o n s , India's very own festival of
leader in the orange-flavoured Developing Markets, Coca-Cola colours, where Fanta's joyful ways that resonate with local ser ve of Super Duper
carbonated soft drink (CSD) India and Southwest Asia, said, p r e s e n c e a d d s t o t h e consumers – from cooling Refresher, now debuting in the
category, commanding over "Fanta's momentum reflects exuberance of the occasion down at social gatherings to UK. With more flavours on the
50% market share. With its not only strong execution across being celebrated with friends. elevating meals and refreshing way, 7UP is drawing on local
delicious orange taste and channels but also our broader With every sip, Fanta brings an cocktails or mocktails. The market insight to shape
playful spirit, Fanta continues to strategy to drive category extra splash of delight, perfectly platform is built to resonate in innovations that reflect
connect powerfully with India's growth through flavour-led capturing the festive mood. the moments that matter evolving consumer tastes
youth, blending nostalgia with a innovation, portfolio agility, and Building on this spirit, Fanta most. In key markets, such as around the world.
fresh, culturally relevant deeper regional relevance. The continues to celebrate the thrill Salman Butt, Senior Marketing
appeal. Originally launched brand's ability to blend cultural of cravings, inspiring consumers India, Pakistan, Egypt, and
globally in 1940, Fanta has relevance with a bold, digital- to give in to the ultimate Saudi Arabia, the campaign Director at 7UP said: "Since its
evolved into a cultural forward presence has helped it craving. The latest 'Fanta will adopt a playful, culturally creation, 7UP has been
p h e n o m e n o n i n I n d i a , connect meaningfully with Mangta' campaign puts cravings tailored narrative under the bringing delicious beverages to
resonating especially with young consumers. This front and center, featuring banner of 'Super Duper t h e wo r l d , a n d we ' re
young adults who seek approach strengthens our youth icon Kartik Aaryan, Refresher,' blending regional continuously exploring
authenticity, fun, and bold self- position in a critical segment amplifying this further by c u l t u r e , h u m o u r a n d different ways to refine and
expression. The brand has and reinforces our ability to tapping into young adults'
colloquialism into the brand advance the Super Duper
consistently been recording anticipate and shape consumer digital DNA. With a creator- Refresher experience for
strong double-digit growth for demand that vibe with today's driven approach, meme- story. This next chapter builds
the last 5 years, strengthening lifestyles and tomorrow's fo r wa rd , t h e ca m p a i g n on nearly a century of heritage today's consumer. Our
its presence across urban and trends." For decades, Fanta has transformed a simple phrase and innovation as 7UP commitment to innovation
rural markets alike. Today, Fanta been more than just a beverage into a cultural cue for expands its core portfolio, drives us to push boundaries –
is available in close to 2 million — fun, playful, and bursting lip- s p o n t a n e o u s f u n a n d introducing new flavours and whether it's evolving core
retail outlets, spanning smacking delicious flavour, it refreshment. High view- product ranges designed to product formats or introducing
offerings from 200ml pack has been the go-to choice for t h r o u g h r a t e s ( V T R s ) , tap into the core sensory exciting flavours to craft an
@₹10 to 2.25L family packs, those who embrace life's little Engagement rates & strong
elements of refreshment. undeniably thirst-quenching
catering to a wide range of joys without hesitation. Its creator collabs like Mac Macha,
consumption occasions. unmistakable orange hue and and vibrant media engagement T h e s e l a u n c h e s h e l p drink, 7UP will always stand
Globally, Fanta is available in effervescent bubbles make it a helped strengthen Fanta's demonstrate how local apart as the ultimate choice in
over 180 markets, reinforcing true icon of taste and fun, c o n n e c t w i t h t h e n e w markets are owning the Super refreshment around the
its position as one of the world's i n sta nt l y u p l i f t i n g a ny generation of consumers. Duper Refresher platform – world."
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