Page 13 - FPM June 2025

13 CONFECTIONERY June 2025
Food Processing News Today
HERSHEY'S milk chocolate with caramel bar Kraft Heinz and Uber eats team

rings the ooey, gooey drip to summer up to launch HEINZ verified

ighty-four percent of away from home.”
ust in time for summer, summer moments waiting to classic HERSHEY'S bar into people say they would HEINZ Verified is the latest
there's a new treat in happen—and yes, it fits something extraordinary – it's Elike a restaurant more if program underscoring HEINZ's
Jtown: HERSHEY'S Milk beautifully on a graham tradition reimagined with just it served HEINZ Ketchup.1 To longstanding commitment to
Chocolate with Caramel bar. cracker. And that's where the the right touch of indulgence," address this desire, today, The delivering unparalleled quality
This delicious twist on the summer magic begins. said Kyle Webster, senior Kraft Heinz Company (Nasdaq: for its fans. For over 150 years,
associate brand manager, at
KHC) (“Kraft Heinz” or the Kraft Heinz's largest brand has
The Hershey Company. "We're gone all-in to ensure its
delighting s'mores lovers “Company”) announced the
everywhere with a delicious launch of HEINZ Verified, a u n m i sta ka b l e ta ste i s
twist to nights by the campfire program designed to single delivered every time. The
and the addition of melty out restaurants that serve global brand celebrates and
caramel to HERSHEY'S Milk H E I N Z , s i g n a l i n g a prides itself on the irrational
Chocolate." commitment to quality and love it inspires – from real fans'
For HERSHEY'S, this bar excellence. HEINZ Verified is personal love affairs with the
represents more than just a the latest program from the brand to the undeniable love
flavor innovation—it's another Company's Away From Home and care its products are made
way the brand brings people
business, which is a key with. And it's clear fans
together. By combining two
growth pillar for Kraft Heinz. recognize the brand's
timeless ingredients in one
In today's landscape, it is commitment to excellence,
unforgettable bite, HERSHEY'S
iconic HERSHEY'S Milk Whether you're sitting by the is helping fans create new h a rd e r t h a n e ve r fo r with a majority agreeing that
Chocolate bar adds new lakeside, or fireside, or memories while staying restaurants to succeed, and when eating out, it has to be
texture with a luscious roasting marshmallows in the connected to the classics they Kraft Heinz aims to help HEINZ.1
caramel center to the classic – backyard, HERSHEY'S Milk love. enable their success. The “This exciting new partnership
making snacking even Chocolate with Caramel bar The new HERSHEY'S Milk Company is collaborating with with HEINZ spotlights
sweeter, especially when was made to level up your Chocolate with Caramel bar is Uber Eats as its inaugural restaurants on the Uber Eats
there's a campfire around. s'mores game. With an ooey, now available at retailers platform partner for the platform across the country
From its smooth caramel core gooey milk chocolate texture nationwide in 6-packs for a program, and people in serving the products people
to perfectly portioned and a caramel drip, all in one limited time. Whether you go Chicago, Dallas, Denver, Los know and crave,” said Alex
squares, every detail was bite, your s'mores go from for the drip or keep it neat, A n g e l e s , M i a m i , a n d DiValerio, Head of Restaurant
made to delight. The great to legendary. there's no wrong way to Pittsburgh can now find HEINZ Operations, North America at
HERSHEY'S Milk Chocolate "The combination of our s'more more this summer. Verified restaurants on the Uber. “This collaboration
with Caramel bar is rich, signature milk chocolate with Grab yours before they drip off makes it easier than ever for
creamy, and crafted for golden caramel transforms the shelves! Uber Eats app. For a limited
time, users can also enjoy $5 consumers to discover local
Maggi expands the portfolio of instant noodles off Uber Eats orders of $30 or favorites featuring HEINZ
products – and helps drive
more when ordered from
HEINZ Verified restaurants even more value to our
e s t l é - o w n e d new foods or flavours due to not only to stand alone but
seasonings, instant social media influence, also to be customisable, (Taxes and fees apply. See restaurant partners.”
Nsoups and noodles according to recent data from allowing consumers to Uber Eats app for details). Kraft Heinz will showcase
brand, Maggi, is set to Nosh. This trend presents a enhance their meals with Kraft Heinz will provide HEINZ Verified at the National
enhance its presence in the US significant opportunity for p r o t e i n s , s a u c e s a n d restaurants that are HEINZ Restaurant Association Show
market with the introduction brands like Maggi to innovate vegetables. This flexibility Verified with access to insights in Chicago (May 17-20, 2025).
of Maggi Noodles. This launch and capture market share. aligns with current consumer and consumer trends, free Those attending can learn
responds to a growing Maggi’s new noodle line, trends favouring meal product samples, promotions, more about and sign up for
consumer appetite for bold developed with insights from c u s t o m i s a t i o n a n d branded merchandise, digital HEINZ Verified, among other
flavours and fusion cuisine, its global network of culinary convenience. resources and free marketing Away From Home innovations,
experts, features three distinct The Maggi Noodles will be
support designed to drive while onsite. As part of the
available in various formats,
c u s t o m e r t ra f f i c . " B y HEINZ Verified program, Kraft
including: Heinz will also debut a new
*Four-pack bags priced at introducing HEINZ Verified,
we want to help restaurants c o n t e n t s e r i e s c a l l e d
approximately $4.20
*Single cups available for succeed so communities can “Daytrippin'” to be distributed
$1.99 thrive – delivering quality and on YouTube and packaged for
The products are set to roll out value for both restaurants and streaming platforms. The
nationally on Amazon in May, i n d i v i d u a l s t h r o u g h series will follow actor,
with additional availability at meaningful, best-in-class comedian and social media
select major retailers across products and experiences,” personality Steven He as he
the country. said Peter Hall, President of takes viewers on a road trip
As consumer preferences shift from Pittsburgh to Cleveland
Elevation, North America at
particularly among younger flavours aimed at resonating towards more adventurous Kraft Heinz. "Our ambition is to Chicago, showcasing each
demographics. The instant with diverse consumer tastes: e a t i n g e x p e r i e n c e s , to help restaurant operators city's local food culture and
noodle segment has seen a Indian Classic Masala established brands are excel while also providing iconic dishes and the
surge in popularity, especially Chinese Spicy Garlic leveraging their global passionate people behind
among Gen Z consumers, with Korean Spicy BBQ expertise to create products elevated dining experiences them.
79% indicating they have tried These flavours are designed that resonate with local tastes. for people wherever they eat
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