Page 14 - FPM June 2025

14 SNACKS June 2025
Food Processing News Today
CCI okays Temasek Holdings minority LT Foods JV with Kameda introduces

stake purchase in Haldiram Snacks Food gluten-free snack range
ameda LT Foods, a joint of our snacking portfolio, and
h e C o m p et it io n engage in any business Agri-Food; Multi-sector venture between LT over the next 3–5 years, we aim
Commission of India operations other than Funds; and others (including KFoods, an Indian-origin to capture a strong double-digit
Thas approved the holding investments. It is an Credit). global FMCG company in the share in our targetted high-
acquisition of certain issued indirect wholly owned The Target was incorporated consumer food space, and potential segment.”
and paid-up equity share subsidiary of Temasek on 12th December 2022, and Kameda Seika, a leading Rice Amit Mehta, Managing
capital of Haldiram Snacks Holdings (Private) Limited presently, it does not have Cracker and Rice innovation Director – Kameda LT Foods
company in Japan, continues to Joint Venture and Vice
Food Private Limited (Target) (Temasek). Temasek is an any business operations. The
build and expand its roasted President Food business for LT
by Jongsong Investments i n v e s t m e n t c o m p a ny Target (including its affiliates) Foods, said, “Consumers are
Pte. Ltd. (Acquirer). headquartered in Singapore. will be engaged in the gluten-free snack range under
the brand Kari Kari with the looking for innovation with
The proposed transaction Temasek's global portfolio manufacture and sale of
launch of a new product, better quality ingredients,
entails the acquisition of less covers a broad spectrum of packaged food products in 'Krispy Hopu' with the happy unique flavours, textures that
than 10% of the issued and i n d u s t r i e s i n c l u d i n g India, such as snacks, sweets, flavour 'Sweet and Salty'. The fit various consumption
paid-up equity share capital Transportation & Industrials; ready-to-eat products, dairy product is innovative and occasions. Under the Kari Kari
of the Target by the Acquirer. F i n a n c i a l S e r v i c e s ; products, bakery products, adapted for consumers looking brand, both stakeholders are
T h e A c q u i r e r i s a n Telecommunications, Media chocolates, and non- for great-tasting snacks that are committed to building a new
i n v e s t m e n t h o l d i n g & Technology; Consumer & carbonated ready-to-drink Gluten-Free, Vegan, and Not roasted snacking category with
company and does not Real Estate; Life Sciences & beverages. Fried. unique, meticulously selected
The newly launched roasted ingredients and textures,
Tata Soulfull reinvents kids' snacking rice-based snack delivers a carefully crafted using
signature 'Happy Flavour', a Japanese technology. Launch of
with Ragi Bites crème wafers unique blend of sweet, salty, 'Krispy Hopu' is another step in
and umami in every crispy bite.
this pursuit. While India's
Crafted in the spirit of Niigata, savoury snack space is
a t a S o u l f u l l , a Delicious Flavour Filling. Rasika Prashant, CMO of Tata Japan's rice capital, and dominated by fried products
pioneering brand in Understanding the complex Soulfull, highlights the brand's inspired by the popular with palm oil, we truly believe
T'good-for-you' millet- snacking landscape—where vision behind the launch, "In
Japanese snack 'Salada Hopu', that fried palm oil snacks do not
based products, unveils its children are the primary today's rapidly evolving the Krispy Hopu brings provide the right snacking
latest innovation – Ragi Bites consumers and mothers serve consumer landscape, parents
to get h e r h e r i ta ge a n d experience. We, at Kameda LT
Crème Wafers. Designed to as key decision-makers—the a r e a c t i v e l y s e e k i n g innovation in a bag. It is a Foods, listen to our consumers'
redefine snacking, this brand has carefully formulated wholesome snacking options gluten-free, vegan, and roasted voice, asking for better tasting
a product that is for their children. Ragi Bites
snack that does and yet not fried, Vegan,
both tasty and Crème Wafers is an initiative to
not use palm oil, thereby gluten-free, and better tasting
wholesome. cater to this need. We've
m a k i n g i t a h e a l t h i e r options. With Kari Kari's Krispy
T o c a t e r t o invested significant research
alternative to conventional Hopu, we're building a new c
d i f f e r e n t and development to create a
fried snacks. With a light ategory within
c o n s u m p t i o n product that is wholesome and
texture and delightful taste, it is the large snacking market, with
needs, Ragi Bites delivers on taste, affordability,
a perfect partner for every a continuously launching range
C rè m e Wa fe rs and convenience. We're
c o m e i n t w o rewriting the narrative of what mood, whether on the move, at of snacking options with
distinct packaging a 'wholesome snack' can be for work, or during leisure. unique textures
options: Rs. 5 (10 g) the next generation of Indian Ritesh Arora, CEO India and Far and experiential taste without
East Business, LT Foods, said, any compromise on the quality
pack – Pocket- consumers."
“At LT Foods, we are committed of ingredients.”
friendly, available Tata Soulfull continues to make
to building future-ready and Krispy Hopu is available in two
in Cheese and traditional grains like millets
relevant food products that sizes - a Single-Serve Pack for
exciting new treat delivers a Chocolate flavors, exciting and relevant for
perfect balance of great taste and Rs. 50 (50 g) multi-serve today's consumers. By align with the evolving Rs. 20 and a Sharing Pack for Rs.
and wholesomeness. At the pack – Ideal for families, transforming the perception of lifestyles and preferences of 50.
This affordable price point is
heart of this launch is the a v a i l a b l e i n C h e e s e , wholesome snacking, Tata consumers. Our journey has
compelling tagline "No Junk, Chocolate, Strawberry, and Soulfull is not just offering a been anchored in consumer- designed for consumption
Creamy Crunch", effectively Orange flavors. This strategic product but championing a c e n t r i c i t y, a n d w e ' v e preferences. It has been
capturing the product's core pricing and variety ensures shift toward choicest eating consistently responded to launched in select ECommerce
p r o p o s i t i o n . T h e accessibility across different experiences for India's emerging trends with purpose- and Q-commerce platforms
communication strategy aims consumer segments, making younger generation. As part of led innovation. Presently, the and will be followed by a retail
to drive awareness, establish wholesome snacking an the Tata Consumer Products overall savour snacking market rollout in major cities.
the wafers as a snacking everyday choice. ecosystem, this launch (organised) in India is Formed through a joint venture
option, and create a strong Tata Soulfull is committed to reinforces the brand's estimated at about Rs. 45,000 between LT Foods and Japan's
brand narrative that resonates ensuring strong visibility and commitment to developing crores. Of this, we have defined Kameda Seika, with USD 10
with both children and engagement for the new innovative, wholesome food our focus and target snacking million in
parents alike. product. The brand is adding a products. market estimate to be around investments, Kari Kari is
Challenging the notion that tag-on message to its existing With Ragi Bites Crème Wafers, Rs. 800-1,000 crores, based on building a new snacking
tasty snacks lack nutrition, Choco Sticks TV ad and airing it Tata Soulfull invites parents consumer evolving preferences category with its innovation
Tata Soulfull's Ragi Bites on kids' channels, alongside a n d c h i l d re n a l i ke t o for 'No Fried, No Palm Oil' and and deep-rooted expertise
Wafers introduces a unique extensive in-store visibility and experience a snack that 'Better For You' snacks. The in rice crackers. It is now
and wholesome proposition: sampling activities to educate delivers on taste and provides launch of Kari Kari's Krispy available in select international
No Maida, Crunchy Jowar, and and excite its target audience. nutrition. Hopu, is a strategic expansion markets too.
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