Page 11 - FPM June 2025

11 AETICLE June 2025
Food Processing News Today
Food with feeling: Godrej Food trends report 2025 unfolds

seasonality, storytelling, and the rise of regional revival

he curtain rose, the food experts, the report has This growing spotlight on e m e r g i n g c o n s u m e r perfectly with our vision to
table was set, and the captured the pulse of our heritage spirits was echoed preferences is central to how champion authenticity and
Tfuture of food took evolving foodscape — from by industry voices at the we innovate — from product mindful consumption. This
c e n t r e s t a g e . A t a mindful eating and culinary launch. Rupi Chinoy, Director, development to brand p a r t n e rs h i p n o t o n l y
spectacular showcase in nostalgia to the rise of South Seas Distilleries, said, storytelling. For us at GFL, this celebrates the cultural
Mumbai, Godrej Vikhroli indigenous ingredients and "It's exciting to see platforms partnership reinforces our significance of food but also
Cucina launched the eighth beyond. Today, the report like the Godrej Food Trends commitment to staying f o s t e r s m e a n i n g f u l
edition of the Godrej Food plays an even deeper role. Report spotlighting heritage ahead of the curve while conversations about the
Trends Report (GFTR) 2025 in GFTR has evolved into a spirits such as Mahura, also celebrating India's rich evolving role of dairy in
a way India has never seen strategic lens through which known as Mahua, Mahuda culinary heritage in a format modern lifestyles."
before — through an new products, menus, and etc. At South Seas Distilleries, that informs and inspires." Editor's Note: Food as Story,
evocative food theatre food narratives are being we're passionate about The Launch: A Theatrical Season, and Sensory Journey
performance titled Feast of shaped. This year, we explore resurrecting India's own Reveal of Food's Future Reflecting on the editorial
the Future. the theme of seasonality. As spirits distilled using the The theatrical experience vision, Rushina Munshaw
Themed 'Seasons', this t h e w o r l d e m b r a c e s mahura flower indigenous to brought to life a vibrant mix of Ghildiyal, Managing Director
year's edition was unveiled a u t h e n t i c i t y a n d India, a spirit with which we characters, a fine-dining of Perfect Bite Consulting and
not through conventional sustainability, seasonal have a distilling legacy of over purist, a frozen-food loyalist, Curating Editor of the Godrej
speeches or slides, but eating, once second nature a century. Six Brothers a h e r i t a g e - o b s e s s e d Food Trends Report, said:
through storytelling, satire, to us, is making a meaningful Mahura is a heritage spirit of traditionalist, and a social "The idea for this year's
and sensory drama that comeback." India, which is today made in media-fuelled foodie, each edition came to life as I stood
celebrated food as memory, Report Highlights a sophisticated manner by representing a different lens amidst saffron fields in
identity, and emotion. The report notes that 74% of double distilling it in copper through which modern India Pampore and experienced the
Based on contributions from experts predict a surge in pot stills and further experiences food. Ittar-making traditions of
over 190 culinary voices, immersive, multi-course platinum-filtering the spirit Their playful conflict and Kannauj.
including chefs, nutritionists, tasting menus, driven by the to give it a smooth, clean and eventual resolution set the These journeys reminded me
mixologists, food writers, rise of experiential dining. crisp finish. stage for the unveiling of the that our relationship with
and entrepreneurs, the 2025 66% highlight frozen snacks S i x B ro t h e rs M a h u ra year's key culinary trends, food is rooted in cycles — of
edition of the report offers a as an everyday essential, represents India's spirit- delivered not as static climate, culture, and memory.
deep dive into the forces with products like momos, m a k i n g h i s t o r y , insights, but as lived The 2025 report brings to light
shaping India's evolving food kebabs, and burger patties craftsmanship and heritage. experiences. how food continues to be
and beverage landscape. gaining gourmet status in As the global palate evolves, "The idea was to move away more than sustenance — it is
Seasonality takes centre Indian home kitchens. there's never been a better from simply revealing trends, storytelling, activism,
stage, with 82% of experts Another 85% point to time for Indian spirits to rise and instead stage them — let creativity, and comfort. As
pointing to a renewed Himalayan cuisines as a in the premium and luxury people feel them," said Gia India embraces a more
consumer focus on local, growing trend, owing to their landscape. What Tequila is to Singh Arora, Curator of the mindful, seasonally attuned
seasonal produce and c l e a n - l a b e l a p p e a l , Mexico, and now the world, theatrical experience. way of eating, I believe the
c u l t u r a l l y r o o t e d s u s t a i n a b i l i t y , a n d Mahura can be that spirit for " F o o d i s i n h e r e n t l y conversations sparked by this
ingredients. ingredient-led storytelling. India as it is extremely emotional. This performance edition will nourish more than
This revival is influencing Meanwhile, versatile and can be savoured allowed the audience to just our plates."
everything, from fine dining 78% of contributors foresee a neat, on the rocks or as confront their own biases, A Legacy of Insight, A Future
to home cooking, signalling a growing demand for heritage classic and innovative preferences, and beliefs — of Impact
return to intuitive, time-and- alcohols, such as feni and cocktails. Trends like these leaving them entertained, Since its inception in 2018, the
place-based eating. mahua. Goa has been are laying the groundwork but also introspective." Godrej Food Trends Report
A Deeper Connection to crowned the top food for heritage spirits like Bhupendra Suri, CEO, has become a cornerstone in
Seasonality destination of the year by Mahura to step into the Creamline Dairy Products food trend forecasting. Over
Speaking on the theme, 89% of experts, thanks to its global spotlight as cultural Ltd., said, "Dairy is more than the course of 8 editions,
Tanya Dubash, Executive b l e n d o f h y p e r l o c a l ambassadors of Indian an ingredient — it is the multiple predictions have
Director & Chief Brand ingredients, global culinary heritage, craftsmanship and essence of purity and a come true, from spotlighting
Officer, Godrej Industries influence, and thriving food tradition." cornerstone of our culinary the return of millets to Korean
Limited and Associate tourism scene. The launch of Abhay Parnerkar, CEO, traditions. foods dominating the Indian
Companies, shared: the Godrej Food Trends Godrej Foods Limited, added, At Creamline Dairy Products, culinary scene.
"At Godrej Industries Group, Report 2025 showcased "At Godrej Foods Limited, we we take pride in upholding With the 2025 edition, Godrej
f o o d i s m o r e t h a n prominent brands such as are proud to partner with this legacy, ensuring every Vikhroli Cucina sets a new
sustenance, it is culture, Crazy Cock Single Malt Vikhroli Cucina to present offering reflects the trust and benchmark — not only in how
identity, memory, and Whisky, Six Brothers Mahura, the Godrej Food Trends nourishment that Indian we talk about food, but how
possibility. That belief is Simba Beer, and Sula Wines, Report 2025 in such a families have cherished for deeply we engage with its
what powers the Godrej all of whom served as powerful, culture-forward generations. meaning. As the curtain fell on
Food Trends Report, our experience partners for the format. Being associated with Feast of the Future, one thing
annual labour of insight and evening that reflected the As a food company deeply Vikhroli Cucina and the was clear: the future of food in
imagination. Since 2018, report's cultural and sensory e m b e d d e d i n I n d i a n Godrej Food Trends Report India is as thoughtful as it is
with insights from over 2,000 themes. kitchens, understanding 2025 is a privilege, as it aligns theatrical.

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