Page 6 - FPM June 2025

6 Food Processing News Today CORPORATE June 2025

Marico Saffola launches dual seed cold pressed oils TCPL report double-digit

eading FMCG company seed due to their low- that support cholesterol
in India, Marico Limited, temperature extraction management. revenue growth in FY'25
Lhas announced its foray process, making them a Speaking on the launch,
into the Cold Pressed Oils wholesome addition to Ashish Goupal, Chief Executive apital Food and warehousing for Capital
segment with the launch of everyday meals. By leveraging Officer – India Core Business, Organic India brands, Foods and Organic India to
the new Saffola Cold Pressed its experience in multi-source Marico Limited said, “With the Cwhich were acquired streamline operations and
Oils range. Saffola, a legacy edible oils, Saffola brings both Cold Pressed Oils category by Tata Consumer Products reduce costs.
brand known for its focus on single seed and dual seed gaining momentum in India, Ltd (TCPL) a year ago, have "With the integration
cold-pressed we saw an opportunity to reported a double-digit complete and businesses
variants to the introduce a more thoughtful stabilised during the year, we
m a r k e t , and differentiated offering. At revenue growth in FY2024-
25, according to the latest were able to capitalise on the
c a r v i n g a Saffola, we understand the
distinct space evolving food habits and
in this evolving nutritional priorities of Indian
category. households. This launch of
T h e n e w Cold Pressed Oils, allows us to
Saffola Cold not just participate in the
Pressed Oils category but to actively shape
healthy living and heart range delivers a balanced it. Backed by Saffola’s strong
health, introduces Dual seed blend of innovation and heart-health equity, we are
Cold Pressed Oils—a unique authentic taste with its Single well-positioned to deliver
dual-seed format designed to Seed and Dual Seed options: what today’s consumers seek
combine the nutritional Dual Seed Cold Pressed Oils: – authenticity, functional
benefits of thoughtfully Groundnut & Sesame and benefits, and quality they can
paired ingredients for Groundnut & Safflower– trust. This is more than just a
everyday cooking. This launch blended to provide a good portfolio expansion, it’s a step
marks a strategic expansion of fatty acid balance while towards building a future
the Saffola Oils portfolio, preserving rich flavour. where preventive health
further strengthening the Single Seed Cold Pressed Oils: begins with everyday choices
brand’s commitment to 100% Groundnut, 100% in the kitchen.” annual report of the synergy benefits and scale the
helping Indian households Sesame, and 100% Mustard The Saffola Cold Pressed Oils company. "Both the brands businesses," it said.
make smarter, heart-healthy –rich in essential fatty acids, range will be available across "achieved combined sales of Capital Foods continues to
choices in the kitchen. With a and delivers authentic seed India starting at (Rs 356 for 1 Rs 1,173 crore, with Capital build growth momentum
legacy of over five decades in taste. Cold-pressed to litre Mustard, Rs 506 for Foods revenue at Rs 799 crore with targeted innovation,
supporting heart health, preserve flavour, the range Groundnut seed and Rs 719 and Organic India revenue at market innovation, expansion
Saffola’s entry into the offers a balanced composition for Sesame), with an initial Rs 374 crore," the Tata into white spaces and
growing Cold Pressed Oils of monounsaturated (MUFA) rollout on quick commerce group's FMCG arm said in its strategic brand collaboration.
category is a natural extension and polyunsaturated (PUFA) p l a t f o r m s e n s u r i n g report. I t s o p e ra t i n g m a r g i n
of its expertise. Cold pressed fatty acids supporting convenient access for witnessed growth despite
oils are in growing demand as everyday cooking that aligns consumers looking for health- Both delivered strong gross higher investment behind
they retain the natural flavour, with long-term wellness and forward cooking oils delivered margins, supported by
aroma, and nutrients of the contains essential nutrients to their doorstep. synergies that also drove b r a n d s i n c l u d i n g
EBITDA margin expansion collaboration with PepsiCo
Rasna acquires Jumpin from Hershey's year-on-year, it added. India's Kurkure to create a
TCPL in January 2024 breakthrough limited edition
to expand into ready-to-drink category acquired Capital Foods, which snack that combined its
owns popular Ching's Secret
signature Schezwan flavours
nstant beverage maker relevant. While the brand name b a s e d b e v e r a g e s , n o t brand, and Fab India-backed with Kurkure's iconic texture,
Rasna announced that it will remain, Jumpin will be traditional milkshakes, but Organic India for a combined this was combined with a high
Ihas acquired the brand relaunched with updated drinks incorporating milk and is
enterprise value of Rs 7,000 energy media and other
Jumpin from Hershey's India for packaging and new Indian in talks to acquire a health-
expanding into the ready-to- flavours like lemon, litchi, guava focused food and snack brand crore. marketing campaigns.
drink category. and mango. It will be available to diversify its portfolio further. Capital Foods reported a While for Organic India, TCPL
Rasna did not disclose the in PET bottles and Tetra Paks, K h a m b a t t a w e l c o m e d profit of Rs 119 crore, while is exploring alternate
amount it has paid for the 100 starting from 125 ml packs g o ve r n m e nt - l e d s u ga r - Organic India had a loss of Rs channels also.
per cent acquisition of the priced at Rs 10. reduction initiatives, aligning 1.93 crore for the financial "With growing consumer
brand. However, it indicated Before it was withdrawn during them with Rasna's shift toward year which ended on March demand for organic products,
that independent agencies the pandemic, Jumpin had an healthier offerings. He also
31, 2025. Capital Food's Organic India can leverage
have valued the brand at Rs 350 annual turnover of Rs 150 crore noted that supply chains in
crore. Piruz Khambatta, Rasna's across limited markets. Rasna North India, previously affected revenue for the financial year this opportunity, through
chairman, said the company aims to scale the brand as part by geopolitical disruptions, ended March 31, 2023, was wellness portfolio expansion
has acquired only the brand of its strategy to reach Rs 1,000 have now stabilised. Rs 705.5 crore and Organic and strengthening the brand
from Hershey's and not the crore in revenue within two This acquisition aligns with a
India's revenue was Rs 324.4 e q u i t y a n d co n s u m e r
manufacturing asset. It will be years. The company will broader industry trend, as both connect. We are strategically
using the same manufacturing leverage its robust distribution global and Indian FMCG players crore. TCPL said the recent
facility going ahead. network, with product increasingly target the growing acquisition of Capital Foods building future ready
Khambatta emphasised that availability beginning next demand for affordable, non- and Organic India has further channels like Pharma and
legacy brands like Jumpin need month. Additionally, Rasna is carbonated drinks, particularly boosted its product portfolio. Food Services to drive long
a fresh makeover to stay eyeing expansion into milk- in India's Tier 2 and Tier 3 cities. It has integrated logistics and term growth," it said.
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