Page 4 - FPM June 2025

4 Food Processing News Today CORPORATE June 2025

Fortune whole wheat strengthens market Cargill earns #1 global ranking for removing

presence backed by new brand film from AWL trans fats from edible oils portfolio
argill earned the top earlier, well ahead of the
WL Agri Business Ltd. Set in a neighborhood grocery stands for purity, trust, and spot on the inaugural W H O ' s 2 0 1 8 R E P L A C E
one of India's leading store, the TVC features a quality, and we are proud to CEdible Oil Supplier Index initiative, which called for the
Af o o d F M C G young girl questioning the bring that promise to our 2025, published by global global elimination of industrial
companies, has launched a quality of wheat. The story consumers.” nonprofit Access to Nutrition trans fats. The company
Launched in May 2023, initiative (ATNi). The ranking invested millions in capital
Fortune Whole Wheat made recognizes the company's u p g r a d e s , c o m m i t t e d
AWL Agri Business the only leadership in removing thousands of R&D hours and
national brand in the industrially produced trans- helped hundreds of customers
fragmented whole wheat fatty acids* (iTFAs) from its reformulate products. To date,
category. The product entire edible oils portfolio, Cargill has helped remove more
guarantees access to premium even in markets with no than 1.5 billion pounds of
wheat varieties such as regulatory mandate. products containing iTFAs from
Cargill's leadership in this space the global food chain.
Sharbati, Poorna 1544,
has made a tangible difference “Being recognized by ATNi
Lokwan, Premium Grade 1 and
for customers and consumers reinforces our responsibility to
MP Grade 1—sourced from
around the world. Chantilly, a lead with purpose — delivering
select regions for their
cherished brand in Mexico safe, sustainable nutrition
superior quality. known for its bakery, pastry t h ro u g h t h e fo o d a n d
dedicated television campaign highlights the distinct Each batch is procured from
and confectionery products, is ingredient solutions we
titled 'Shuddhata Ki Sahi characteristics of premium carefully selected farms, sun-
a standout example. The p r o v i d e ,” s a i d D a v i d
Parakh' for—Fortune Whole whole wheat—uniform grain ripened, and harvested with
company credits Cargill as a key VandenEinde, Vice President of
Wheat—in the key markets of shape, size, color, and precision. Rigorous quality ally in helping remove iTFAs R&D for Food North America,
Maharashtra and Gujarat. This strength—positioning Fortune checks ensure every pack from its popular whipping Cargill. “This achievement is
launch is aimed at enhancing as a trusted packaged meets high nutritional cream recipes. the result of decades of
consumer awareness and alternative to loose wheat. standards and consistent taste “Cargill provided the expertise innovation, close collaboration
reinforcing the brand's Mukesh Mishra, Senior Vice and texture. The campaign and technology needed to with customers like Chantilly,
commitment to delivering President & Business Head – underscores this meticulous solve crucial challenges such as and investment in improved
superior quality in the Sales & Marketing, AWL Agri process, helping build trust maintaining the taste and edible oil solutions. We will
packaged whole-wheat Business Ltd., said, “This with consumers. texture our consumers and remain fully engaged with food
segment. The initiative is campaign is more than just a The TVCs are currently airing operators expect, while manufacturers and related
designed to engage discerning product message — it's a across television, digital preserving the functionality stakeholders, working together
c o n s u m e r s w h o h a v e heartfelt tribute to the Indian platforms, theaters, and local suitable for various culinary to help pave the way for a
traditionally relied on loose farmer and the informed media in Maharashtra and applications,” said Miriam healthier and more resilient
wheat purchases by offering a consumer. Through these Gujarat, deepening AWL Agri Leticia Rodriguez Chigora, R&D global food supply.”
consistent, high-quality TVCs, we invite viewers on a B u s i n e s s ' s r e g i o n a l leader, Chantilly. “It not only According to the WHO's 2024
alternative from a trusted journey to the source of real engagement and consumer- highlights Cargill's ability to progress report, as of the end of
provide technical support and
2023, only 53 of the world's 195
national brand. quality. Fortune Whole Wheat focused storytelling.
innovative solutions but also its countries — covering just 46%
WOW! MOMO launches Korean momo range commitment to consumer of the global population — had
adopted one of WHO's best
h e a l t h a n d re g u l ato r y
ow! Momo, the the Hallyu heat to Indian Each momo is tossed in a compliance.” practice policies to limit iTFA in
These efforts are part of what foods. That reality puts added
h o m e g r o w n taste buds. Whether you're a fiery Korean-style sauce,
ATNi evaluated in its first-ever meaning to ATNi's call for other
Wfood-tech QSR K-drama fan, a K-pop stan, or garnished with sesame
ranking of the eight largest suppliers to “follow Cargill by
giant, has unveiled its latest just someone who loves bold seeds, and served hot - edible oil suppliers. The example.” The company not
innovation – the Korean flavours, this new offering is making it the ultimate snack international nutrition only drove change within its
Momo – adding a spicy, a flavour bomb you don't or meal companion for the organization assessed the own operations and with its
saucy, and utterly irresistible want to miss. The Korean food lovers. companies on 19 indicators customers, but it has also
Speaking on the launch, across four categories. Cargill worked as a catalyst for global
Sagar Daryani, Co-founder earned the highest overall change, actively collaborating
and CEO of Wow! Momo score, 81.4%, leading across all with health organizations to
assessment areas, with the share expertise and support
Foods, said, "We're always
second-highest scoring policy development in markets
looking to push the envelope
company achieving just 14.2%. where iTFA regulations are still
when it comes to flavour
This recognition builds on a emerging.
innovation. With the Korean major milestone reached in *Industrially produced trans-
Momo, we've combined our January 2024, when Cargill fatty acids (iTFAs) are created
Indian soul with global became the first — and still d u r i n g t h e p a r t i a l
inspiration to create a only known — global edible oil hydrogenation of vegetable oils
product that's bold, edgy, supplier whose entire but can also be formed by high
and totally crave-worthy." portfolio complies with the thermal treatment during
Available across all Wow! World Health Organization's edible oil refining. At high levels
(WHO) recommended limit of of consumption, they have
option to its ever-expanding Momo lineup includes: Momo outlets and major no more than two grams of been linked to increased risk of
momo portfolio. With a - Veg Korean Momo delivery platforms like iTFAs per 100 grams of fats and coronary heart disease and
perfect blend of Korean - Chicken Korean Momo Zomato, Swiggy, and WOW! oils in food products — a mortality, prompting the World
spices and street-style - Corn Cheese Korean Momo Eats App, the Korean Momo threshold set to protect public Health Organization (WHO) to
inspiration, the new Korean - Chicken Cheese Korean promises to spice up your health. recommend eliminating iTFAs
Momo range is set to bring Momo day, one bite at a time. Cargill's journey began years from global food supplies.
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