Page 19 - FPM June 2025

19 SPICES June 2025
Food Processing News Today
Zoff Foods aims to strengthen offline

presence, begin exports this fiscal

hhattisgarh-based Zoff Foods, this year. “We are trying to understand the
which is expecting its revenue to overseas markets, the licence and the
Ccross Rs 100 crore this financial overall compliances, we are getting ready
year, is planning to expand its offline for that. So, we are hoping to start our
presence in the country and begin exports, exports with America, Australia and
a top company executive has said. Europe, because that’s the place where
“Our revenue was at Rs 93 crore in 2024- good quality products are appreciated. We
25, and this year we’ll be crossing Rs 100 expect to begin the actual shipments by
crore. Nearly 80 per cent of our business July-August of this year,” he added.
comes from e-commerce and the rest 20 Further, he said the company has a total
per cent from offline stores. Our focus was capacity to produce 700-800 tonnes per
e-commerce first before this year. The month at its Raipur unit, of which Zoff
online spice market is just 5 per cent, of Foods is currently utilising only 30-40 per
which we enjoy 15 per cent market share,” cent. “With all the market expansion lined
Zoff Foods co-founder Akash Agrawalla up, we expect our manufacturing unit to
told PTI. However, the company is now utilise full capacity in another 2-3 years,”
growing, therefore, it has started focusing he added. Agrawalla also said that Zoff
on the offline presence as well. Foods is planning to raise funds in the last
“Offline market is huge and we have quarter of this financial year for the
started focusing on it, so going ahead, market expansion. “In August 2024, we
maybe in the next 2-3 years our portfolio had raised USD 5 million (about Rs 40
ratio will be 50:50. Currently, we have crore). Going forward, we are planning to
reached nearly 20,000 stores and the idea raise another USD 50 million (around Rs
is to reach more than 50,000 stores by the 120 crore) during the last quarter of this
end of FY26,” he said. Founded in 2018, financial year to further strengthen our
Zoff Foods specialises in premium-quality offline presence, packaging, exports
spices with a manufacturing unit in Raipur among others,” he added. The company is
in Chhattisgarh. Agrawalla further said also planning to foray into the ready-to-
that, geographically Zoff Foods products cook segment this month by introducing
are available in the northern, central and a one-minute marinades and five-minutes
little bit of eastern region. “Therefore, gravy, he said.
initial strengthening of offline presence “One is 5-minute gravy and one is 1-
will mainly be in Bihar, Jharkhand, Madhya minute marinade mix, which will come
Pradesh, Chhattisgarh and Uttar Pradesh. under a new category called quick
But maybe from next year onwards, we homestyle food. you just boil the water,
will try and expand our geographical put in our content and your gravy is ready.
presence as well,” he added. When asked We are planning to expand in this category
about exports, Agrawalla said, the going forward. We are also re-launching an
company has begun the process of immunity booster, which we had
exploring overseas markets and introduced during Covid-19. It’s basically a
understanding the compliances, and it spice mix which boosts immunity and will
hopes to begin shipments in July-August be available in medical stores,” he added.

Vasant Masala & Anil Kapoor rekindle joy of screen

free meals with 'Khana Peena Mobile Bina'

n a powerful blend of nostalgia, Chandrakant Bhandari, CMD of Vasant
warmth, and purpose, Vasant Masala, Masala, shared:
Ione of India's most trusted spice "At Vasant Masala, we believe that food is
brands, has rolled out a heartfelt new not just about taste—it's about
initiative titled 'Khana Peena Mobile Bina'. togetherness. Khana Peena Mobile Bina is
Headlined by their brand ambassador and a reflection of our values as a brand deeply
Bollywood icon Anil Kapoor, the campaign rooted in Indian tradition. With this
tackles a modern dilemma—families glued initiative, and with the support of a
to mobile screens even during meals—and beloved icon like Anil Kapoor, we want to
offers a simple yet meaningful solution: inspire families to rekindle real
bring back real conversations to the dining conversations over meals."
table. In an age where digital distractions With Khana Peena Mobile Bina, Vasant
dominate dining tables, Khana Peena Masala reinforces its legacy—not just as a
Mobile Bina is Vasant Masala's heartfelt brand that enhances food, but as one that
effort to bring people back to the simple, enriches the moments that matter. In a
soulful joy of eating together mindfully, world increasingly divided by devices, the
minus the screens. initiative serves as a timely reminder to
Speaking on the campaign, Mr. preserve the traditions that bind us.
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