Page 8 - FPM May 2025

8 Food Processing News Today BAKERY May 2025

Britannia NutriChoice shakes up shelves with Mango mania at 99 pancakes

Bold "Face the Facts" packaging campaign featuring alphonso delights

old the Broccoli Lintas, the campaign allowing them to confidently s bakeries continue f u n c t i o n a l i n g re d i e nt
f l o r e t s , fo l k s ! embraces the product for incorporate our cookies into t o n a v i g a t e development, both solutions
HB r i t a n n i a what it truly is — a cookie their daily snack time” Afluctuating eg g provide superior moisture
NutriChoice is bringing a made entirely with whole Vasudha Misra, President supply and pricing, Corbion is retention, structure, and
fresh perspective to your wheat and packed with fiber. (Creative), Lowe Lintas said introducing its latest mouthfeel, ensuring that
snack time with its new It offers a mindful snacking “With this packaging refresh, innovations: Vantage™ 12E finished products meet
“Face the Facts” campaign, o p t i o n f o r e v e r y d a y we wanted to cut through and Vantage™ 11E. These consumer expectations. By
in the most honest way moments, without claiming the noise and simply put the
possible. No over-the-top to be your kale or broccoli truth out there. It's about
claims, no pretending to be replacement. empowering our consumers
something it's not. Britannia Speaking on the campaign, with clear information, so
NutriChoice is serving up a Archana Balaraman, General they can feel good about
piping hot cup of truth M a n a ge r, M a r ke t i n g , enjoying a Britannia
a l o n g s i d e i t s n e w Britannia Industries Ltd. said, NutriChoice with their daily
r e f r e s h i n g l y c a n d i d “O u r Fa c e t h e Fa c t s chai”
packaging, designed to tell it campaign goes beyond a Through this campaign,
straight and tackle those simple visual update. It is Britannia NutriChoice is
'good option' cookie about opening a clear and acknowledging the simple
questions head-on. direct dialogue with our joy of snacking, and the
In a world where cookies are co n s u m e rs . T h e n e w desire to make better
often compared with NutriChoice packaging is a choices without sacrificing
superfoods, Britannia reflection of our honest pleasure. NutriChoice is
NutriChoice is boldly approach — it sets the tone taking a refreshing stand, h i g h - p e r f o r m i n g e g g offering cost savings and
stepping into the spotlight, right from the first glance, r e m i n d i n g u s t h a t replacers give bakery supply stability, Corbion's egg
declaring, "We're a cookie, without dressing things up. sometimes, the most honest manufacturers the flexibility, replacement solutions help
a n d p r o u d o f i t ! " . We want to empower approach is also the most consistency, and cost bakeries mitigate the risks of
Conceptualised by Lowe consumers with knowledge, delicious one. efficiency needed to maintain fluctuating egg prices while
Corbion launches innovative egg replacers product quality while optimizing production
efficiency.
a d a p t i n g t o m a r k e t
uncertainties. These solutions are part of
to empower bakeries amid supply challenges "The instability of egg Corbion's comprehensive
a v a i l a b i l i t y p r e s e n t s portfolio of egg replacement
s bakeries continue love." p a r t o f C o r b i o n ' s significant challenges for products, which includes
t o n a v i g a t e Vantage™ 11E is designed for comprehensive portfolio of bakery manufacturers," said whole egg extenders, egg
Af l u c t u at i n g e g g complete egg replacement in egg replacement products, Abby Ceule, Vice President of white substitutes, and
supply and pricing, Corbion is bread and bun applications, which includes whole egg Functional Ingredients at allergen-friendly egg wash
introducing its latest delivering optimal texture ex te n d e rs , e g g w h i te
Corbion. "With our patent- alternatives. By integrating
innovations: Vantage™ 12E and resilience without the substitutes, and allergen- pending Vantage™ solutions, these solutions into their
and Vantage™ 11E. need for reformulation. f r i e n d l y e g g w a s h
we're providing reliable p r o c e s s e s , b a k e r y
These high-performing egg Vantage™ 12E enables alternatives.
replacers give bakery manufacturers to reduce By integrating these solutions alternatives that enable our manufacturers can reduce
manufacturers the flexibility, dried or liquid whole eggs by into their processes, bakery customers to retain control reliance on volatile egg
consistency, and cost up to 40% in cakes and sweet manufacturers can reduce over their formulations while markets, control costs, and
efficiency needed to maintain goods, seamlessly integrating reliance on volatile egg ensuring the exceptional maintain a steady, high-
product quality while into both open-bowl and markets, control costs, and taste, texture, and structure quality output. This proactive
a d a p t i n g t o m a r k e t continuous mix systems. maintain a steady, high- that consumers love." a p p r o a c h e n h a n c e s
uncertainties. L e v e r a g i n g C o r b i o n ' s quality output. This proactive Vantage™ 11E is designed for production planning and
“The instability of egg extensive expertise in a p p r o a c h e n h a n c e s complete egg replacement in supports greater consistency,
a v a i l a b i l i t y p r e s e n t s f u n c t i o n a l i n g re d i e nt production planning and bread and bun applications, even in uncertain market
significant challenges for development, both solutions supports greater consistency, delivering optimal texture conditions.
bakery manufacturers," said provide superior moisture even in uncertain market and resilience without the “Corbion is focused on
Abby Ceule, Vice President of retention, structure, and conditions. need for reformulation. h e l p i n g b a k e r y
Functional Ingredients at mouthfeel, ensuring that “Corbion is focused on
Vantage™ 12E enables manufacturers meet today's
Corbion. finished products meet helping bakery manufacturers manufacturers to reduce challenges with practical,
"With our patent-pending consumer expectations. By meet today's challenges with
Vantage™ solutions, we're offering cost savings and practical, effective ingredient dried or liquid whole eggs by e f f e c t i v e i n g r e d i e n t
providing reliable alternatives supply stability, Corbion's egg solutions,” Ceule added. up to 40% in cakes and sweet solutions,” Ceule added.
that enable our customers to replacement solutions help “With Vantage™ 12E and 11E, goods, seamlessly integrating “With Vantage™ 12E and 11E,
retain control over their bakeries mitigate the risks of we're offering more ways to into both open-bowl and we're offering more ways to
formulations while ensuring fluctuating egg prices while manage supply uncertainty continuous mix systems. manage supply uncertainty
the exceptional taste, texture, optimizing production while maintaining the quality L e v e ra g i n g C o r b i o n ' s while maintaining the quality
and structure that consumers efficiency. These solutions are their customers expect.” extensive expertise in their customers expect.”
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