Page 12 - FPM May 2025

12 CONFECTIONERY May 2025
Food Processing News Today
JELL-O Unveils Ist ever plant-based chocolate pudding DS Group launches 'Pulse Golmol'

or more than 125 years, As families look for dessert evolving our portfolio harampal Satyapal i s t h e s e c o n d l a r g e s t
JELL-O has made life's offerings that fit evolving alongside them. Our chocolate Group (DS Group), a confectionery player in the non-
Fmoments sweeter dietary needs, the multi- pudding is a timeless classic, Dm u l t i - b u s i n e s s chocolate category and amongst
through its delightfully billion dollar plant-based and now, thanks to our lactose- corporation and a leading FMCG the largest, fastest-growing
free and vegan oat milk Conglomerate, announces its Indian confectionery players in
version, we're excited to give latest product line - 'Pulse the industry commanding a
more families the opportunity Golmol – Imli Flavour Goli,' a leadership position in the Hard
to enjoy it.” treat that takes one on a Boiled Candy (HBC) and Indian
JELL-O selected oat milk, the nostalgic journey. Inspired by ethnic confectionery (IEC)
fa s t e s t g ro w i n g d a i r y the familiar tamarind (imli) s e g m e nt s . C h a m p i o n i n g
alternative milk, for its first flavour that has delighted sustainability efforts, a robust
venture in the plant-based generations, Pulse Golmol Imli is fleet of 800+ electric vehicles is
a soft, tangy goli, priced at just deployed in the distribution of
space.5 With its creamy
Re 1/- per pouch. confectionery products, thereby
consistency and mild flavor,
Made from high quality contributing to a cleaner
the brand is able to recreate its
ingredient, 'Pulse Golmol Imli environment. The Group is
signature taste and texture in a
Goli' is infused with natural driven towards responsible
plant-based, lactose-free,
tamarind, known for its exp an s io n with inten se
delicious offerings. Today, the desserts category is seeing gluten-free and vegan format. Ayurvedic properties that aid investments planned in the ESG
pudding category leader double digit growth.3 Yet, Further, the brand is starting digestion. It offers a distinctive space. The aim is to govern DS
boldly steps into the plant- while pudding is one of the with a chocolate flavor in combination of tangy and sweet Group through the highest
based space with new JELL-O most popular desserts in the homage to the first-ever f l avo u rs , d e l i ve r i n g a n professional and ethical
Oat Milk Chocolate Pudding. U.S., and four in five parents pudding flavor JELL-O released irresistible burst of fun filled standards lead with integrity,
Rolling out to retailers have expressed an interest in back in the 1930s. This launch tanginess. and deliver impact responsibly
nationwide, this new treat dairy alternative versions, marks not only a major Speaking on the launch, Mr. while maintaining the trust of
delivers the signature creamy current market offerings are milestone for JELL-O, but also Jyotiroop Barua, Business Head, partners, colleagues and society.
texture and rich chocolate limited and consistently fall for Kraft Heinz, representing Confectionery, DS Group said, DS Group's culture of innovation
taste JELL-O fans know and short on taste and texture.4 As the company's first-ever plant- "DS Group is excited to unveil its and commitment to quality is
love – now in a lactose-free the category leader and first based dessert and oat milk- newest offering, Pulse Golmol, evident across all segments of
and vegan format. This mainstream brand to enter the based offering. The innovation adding to the Pulse product line. DSFL's business. The company
monumental moment marks space, JELL-O aims to close the underscores the company's It's more than just a goli; it's a has crafted compelling brand
the first time Kraft Heinz has gap for pudding lovers commitment to meet evolving delightful journey down narratives and distinct consumer
both entered the plant-based everywhere. "JELL-O has consumer needs across its memory lane, reawakening the propositions for its key brands
desserts category and always set the standard for portfolio, striving to bring carefree joy and zest. Each tangy like Pulse, Pass Pass, Rajnigandha
launched an oat milk-based creamy and great-tasting plant-based foods to the tamarind treat is bursting with Pearls, Chingles, Pulse Natkaare,
product. Milk is one of the desserts that families across masses without sacrificing the the playful Pulse flavour. Pulse is and the recently acquired LuvIt.
most common food allergies the country can enjoy,” said delicious experiences for market leader in HBC category Despite the competitive nature
and just like our core Pulse
among kids in the U.S., Lauren Gumbiner, Associate which its brands are known. products, we're confident that of the hard-boiled candy market,
DSFL's brand "Pulse" has
affecting nearly two million Director of Marketing Desserts JELL-O Oat Milk Chocolate this new offering will be a maintained its position as the
kids each year, and more than at The Kraft Heinz Company. Pudding is now available in favourite among our consumers market leader for the past 8
30 percent of Americans suffer "As our fans' diets and convenient 4-packs at major and further strengthen our years. In the competitive Indian
from lactose intolerance.1,2 preferences change, we're retailers nationwide. position in the market." Ethnic Confectionery segment,
The Hershey company announces intent to acquire LesserEvil To ensure successful launch for DSFL stands out with its diverse
Pulse Golmol Imli Goli, DS Group
offerings. The "Pass Pass" blend
he Hershey Company The Hershey Company places and at the right time for is rolling out a multi-faceted caters to those who enjoy a mix
announced it has President and Chief Executive consumers. “LesserEvil has campaign designed to immerse of flavors, while "Rajnigandha
Te n t e r e d i n t o a Officer. "This high-growth always been built on a consumers in nostalgia. Pre- Pearls" offers a single-ingredient
definitive agreement to brand not only complements foundation of clear purpose, launch activities will focus on experience.
acquire LesserEvil, maker of our beloved confection and constant innovation, and a extensive Point-of-Purchase Through continuous innovation,
displays and product samplings D S F L h a s s u c c e s s f u l l y
organic, delectable snacks salty snack brands but also deep commitment to our
at key touchpoints, coupled with transformed the Indian Ethnic
that combine bold flavors with b r i n g s a d d i t i o n a l people—fostering a vibrant
on-ground activations to Confectionery category into a
better-for-you ingredients. manufacturing capabilities culture rooted in mindfulness
d i r e c t l y c o n n e c t w i t h branded and organized market,
The addition of LesserEvil will and capacity to meet growing and better-for-you snacking
c o n s u m e r s . T h e b r a n d providing consumers with
further expand Hershey's consumer and retailer needs." using organic ingredients,"
messaging will leverage the unique options to suit their
snacking portfolio across its LesserEvil is growing as a cross- remarked Charles Coristine,
product's mischievous imli preferences. Leveraging its
long-established confection category snack brand for those Chief Executive Officer,
flavor and tanginess to evoke a innate understanding of the
brands like Hershey's, Reese's who desire interesting and LesserEvil. "Joining a company
sense of nostalgia and youthful flavors and tastes of modern
and Jolly Ranchers and bold flavors with organic that shares our passion for
joy. A mass media campaign I n d i a , t h e c o m p a n y i s
emerging salty snack brands ingredients. Its leadership responsible business, giving to strategically timed to coincide strategically contemporizing its
including SkinnyPop, Dot's team will continue with the a cause greater than oneself, with achieving critical product ethnic product portfolio while
Homestyle Pretzels and company to lead its innovative and long-term vision makes distribution will further amplify focusing on Gen Z habits,
Pirate's Booty. "Investing in commercial model, speed-to- this an incredible opportunity this core message. It will be strengthening modern trade
LesserEvil brings a multi- market capabilities and for our brand and our team. launched in a phased manner channels, capitalizing on
category, better-for-you manufacturing operations. Hershey's century-long legacy across the country. Recently, the influencer marketing, and
snacks platform to extend our Working together, the team of excellence creates not just confectionery division of DS h a r n e s s i n g n e w - a g e
offerings into new categories aims to deliver category- strategic alignment but a true Group achieved a significant technologies to amplify product
and forms, reaching new leading growth and elevated cultural home where we can milestone by surpassing ₹1,000 reach. This accentuates the
consumers in more eating category insights to offer the continue to grow and make an crores in annual sales turnover corporate ideology of 'Create
occasions," said Michele Buck, right products, in the right impact." in FY 2023-24. In India, DS Group What is Worth Creating'.
www.foodprocessingbazaar.com