Page 12 - FPM May 2025
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12                                                CONFECTIONERY                                                          May 2025
            Food Processing News Today
     JELL-O Unveils Ist ever plant-based chocolate pudding DS Group launches 'Pulse Golmol'


          or more than 125 years,   As  families  look  for  dessert   evolving  our  portfolio   harampal  Satyapal   i s   t h e   s e c o n d   l a r g e s t
          JELL-O  has  made  life's   offerings  that  fit  evolving   alongside them. Our chocolate   Group  (DS  Group),  a   confectionery player in the non-
     Fmoments  sweeter         dietary  needs,  the  multi-  pudding  is  a  timeless  classic,  Dm u l t i - b u s i n e s s   chocolate category and amongst
     through  its  delightfully   billion  dollar  plant-based   and now, thanks to our lactose-  corporation and a leading FMCG   the  largest,  fastest-growing
                                                         free  and  vegan  oat  milk   Conglomerate,  announces  its   Indian  confectionery  players  in
                                                         version, we're excited to give   latest  product  line  -  'Pulse   the  industry  commanding  a
                                                         more families the opportunity   Golmol  –  Imli  Flavour  Goli,'  a   leadership  position  in  the  Hard
                                                         to enjoy it.”             treat  that  takes  one  on  a   Boiled  Candy  (HBC)  and  Indian
                                                         JELL-O  selected  oat  milk,  the   nostalgic  journey.  Inspired  by   ethnic  confectionery  (IEC)
                                                         fa s t e s t   g ro w i n g   d a i r y    the  familiar  tamarind  (imli)   s e g m e nt s .   C h a m p i o n i n g
                                                         alternative  milk,  for  its  first   flavour  that  has  delighted   sustainability  efforts,  a  robust
                                                         venture  in  the  plant-based   generations, Pulse Golmol Imli is   fleet of 800+ electric vehicles is
                                                                                   a soft, tangy goli, priced at just   deployed  in  the  distribution  of
                                                         space.5  With  its  creamy
                                                                                   Re 1/- per pouch.          confectionery products, thereby
                                                         consistency  and  mild  flavor,
                                                                                   Made  from  high  quality   contributing  to  a  cleaner
                                                         the brand is able to recreate its
                                                                                   ingredient,  'Pulse  Golmol  Imli   environment.    The  Group  is
                                                         signature taste and texture in a
                                                                                   Goli'  is  infused  with  natural   driven  towards  responsible
                                                         plant-based,  lactose-free,
                                                                                   tamarind,  known  for  its   exp an s io n   with   inten se
     delicious offerings. Today, the   desserts  category  is  seeing   gluten-free and vegan format.   Ayurvedic  properties  that  aid   investments planned in the ESG
     pudding  category  leader   double  digit  growth.3  Yet,   Further,  the  brand  is  starting   digestion. It offers a distinctive   space. The aim is to govern DS
     boldly  steps  into  the  plant-  while  pudding  is  one  of  the   with  a  chocolate  flavor  in   combination of tangy and sweet   Group  through  the  highest
     based space with new JELL-O   most  popular  desserts in the   homage  to  the  first-ever   f l avo u rs ,   d e l i ve r i n g   a n    professional  and  ethical
     Oat  Milk  Chocolate  Pudding.   U.S., and four in five parents   pudding flavor JELL-O released   irresistible  burst  of  fun  filled   standards  lead  with  integrity,
     Rolling  out  to  retailers   have expressed an interest in   back in the 1930s. This launch   tanginess.  and  deliver  impact  responsibly
     nationwide,  this  new  treat   dairy  alternative  versions,   marks  not  only  a  major   Speaking  on  the  launch,  Mr.   while  maintaining  the  trust  of
     delivers the signature creamy   current  market  offerings  are   milestone for JELL-O, but also   Jyotiroop Barua, Business Head,   partners, colleagues and society.
     texture  and  rich  chocolate   limited  and  consistently  fall   for  Kraft  Heinz,  representing   Confectionery,  DS  Group  said,   DS Group's culture of innovation
     taste  JELL-O  fans  know  and   short on taste and texture.4 As   the company's first-ever plant-  "DS Group is excited to unveil its   and  commitment  to  quality  is
     love  –  now  in  a  lactose-free   the  category  leader  and  first   based  dessert  and  oat  milk-  newest  offering,  Pulse  Golmol,   evident  across  all  segments  of
     and  vegan  format.  This   mainstream brand to enter the   based offering. The innovation   adding to the Pulse product line.   DSFL's  business.  The  company
     monumental  moment  marks   space, JELL-O aims to close the   underscores  the  company's   It's more than just a goli; it's a   has  crafted  compelling  brand
     the first time Kraft Heinz has   gap  for  pudding  lovers   commitment to meet evolving   delightful  journey  down   narratives and distinct consumer
     both entered the plant-based   everywhere.  "JELL-O  has   consumer  needs  across  its   memory lane, reawakening the   propositions  for  its  key  brands
     desserts  category  and   always  set  the  standard  for   portfolio,  striving  to  bring   carefree joy and zest. Each tangy   like Pulse, Pass Pass, Rajnigandha
     launched  an  oat  milk-based   creamy  and  great-tasting   plant-based  foods  to  the   tamarind treat is bursting with   Pearls, Chingles, Pulse Natkaare,
     product.  Milk  is  one  of  the   desserts  that  families  across   masses without sacrificing the   the playful Pulse flavour. Pulse is   and the recently acquired LuvIt.
     most  common  food  allergies   the  country  can  enjoy,”  said   delicious  experiences  for   market leader in HBC category   Despite  the  competitive  nature
                                                                                   and  just  like  our  core  Pulse
     among  kids  in  the  U.S.,   Lauren  Gumbiner,  Associate   which  its  brands  are  known.   products,  we're  confident  that   of the hard-boiled candy market,
                                                                                                              DSFL's  brand  "Pulse"  has
     affecting  nearly  two  million   Director of Marketing Desserts   JELL-O  Oat  Milk  Chocolate   this  new  offering  will  be  a   maintained  its  position  as  the
     kids each year, and more than   at  The  Kraft  Heinz  Company.   Pudding  is  now  available  in   favourite among our consumers   market  leader  for  the  past  8
     30 percent of Americans suffer   "As  our  fans'  diets  and   convenient  4-packs  at  major   and  further  strengthen  our   years. In the competitive Indian
     from  lactose  intolerance.1,2   preferences  change,  we're   retailers nationwide.   position in the market."  Ethnic  Confectionery  segment,
     The Hershey company announces intent to acquire LesserEvil                    To ensure successful launch for   DSFL stands out with its diverse
                                                                                   Pulse Golmol Imli Goli, DS Group
                                                                                                              offerings. The "Pass Pass" blend
          he  Hershey  Company   The  Hershey  Company   places and at the right time for   is  rolling  out  a  multi-faceted   caters to those who enjoy a mix
          announced  it  has   President and Chief Executive   consumers.  “LesserEvil  has   campaign designed to immerse   of  flavors,  while  "Rajnigandha
     Te n t e r e d   i n t o   a    Officer.  "This  high-growth   always  been  built  on  a   consumers  in  nostalgia.  Pre-  Pearls" offers a single-ingredient
     definitive  agreement  to   brand  not  only  complements   foundation  of  clear  purpose,   launch  activities  will  focus  on   experience.
     acquire  LesserEvil,  maker  of   our  beloved  confection  and   constant  innovation,  and  a   extensive  Point-of-Purchase   Through continuous innovation,
                                                                                   displays and product samplings   D S F L   h a s   s u c c e s s f u l l y
     organic,  delectable  snacks   salty  snack  brands  but  also   deep  commitment  to  our
                                                                                   at key touchpoints, coupled with   transformed  the  Indian  Ethnic
     that combine bold flavors with   b r i n g s   a d d i t i o n a l   people—fostering  a  vibrant
                                                                                   on-ground  activations  to   Confectionery  category  into  a
     better-for-you  ingredients.   manufacturing  capabilities   culture rooted in mindfulness
                                                                                   d i r e c t l y   c o n n e c t   w i t h    branded and organized market,
     The addition of LesserEvil will   and capacity to meet growing   and  better-for-you  snacking
                                                                                   c o n s u m e r s .   T h e   b r a n d    providing  consumers  with
     further  expand  Hershey's   consumer and retailer needs."   using  organic  ingredients,"
                                                                                   messaging  will  leverage  the   unique  options  to  suit  their
     snacking  portfolio  across  its   LesserEvil is growing as a cross-  remarked  Charles  Coristine,
                                                                                   product's  mischievous  imli   preferences.  Leveraging  its
     long-established  confection   category snack brand for those   Chief  Executive  Officer,
                                                                                   flavor and tanginess to evoke a   innate  understanding  of  the
     brands like Hershey's, Reese's   who  desire  interesting  and   LesserEvil.  "Joining a company
                                                                                   sense of nostalgia and youthful   flavors  and  tastes  of  modern
     and  Jolly  Ranchers  and   bold  flavors  with  organic   that  shares  our  passion  for
                                                                                   joy.  A  mass  media  campaign   I n d i a ,   t h e   c o m p a n y   i s
     emerging  salty  snack  brands   ingredients.  Its  leadership   responsible business, giving to   strategically  timed  to  coincide   strategically  contemporizing  its
     including  SkinnyPop,  Dot's   team  will  continue  with  the   a  cause  greater  than  oneself,   with  achieving  critical  product   ethnic  product  portfolio  while
     Homestyle  Pretzels  and   company to lead its innovative   and  long-term  vision  makes   distribution will further amplify   focusing  on  Gen  Z  habits,
     Pirate's  Booty.  "Investing  in   commercial model, speed-to-  this an incredible opportunity   this  core  message.  It  will  be   strengthening  modern  trade
     LesserEvil  brings  a  multi-  market  capabilities  and   for  our  brand  and  our  team.     launched  in  a  phased  manner   channels,  capitalizing  on
     category,  better-for-you   manufacturing  operations.   Hershey's century-long legacy   across the country. Recently, the   influencer  marketing,  and
     snacks platform to extend our   Working  together,  the  team   of excellence creates not just   confectionery  division  of  DS   h a r n e s s i n g   n e w - a g e
     offerings into new categories   aims  to  deliver  category-  strategic alignment but a true   Group  achieved  a  significant   technologies to amplify product
     and  forms,  reaching  new   leading  growth  and  elevated   cultural  home  where  we  can   milestone by surpassing ₹1,000   reach.  This  accentuates  the
     consumers  in  more  eating   category insights to offer the   continue to grow and make an   crores in annual sales turnover   corporate  ideology  of  'Create
     occasions," said Michele Buck,   right  products,  in  the  right   impact."  in FY 2023-24. In India, DS Group   What is Worth Creating'.
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