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14                                                         NEWS                                                          May 2025
            Food Processing News Today
     APEDA facilitates Ist shipment of Indian pomegranates from Mah to USA


        n  a  historic  initiative   Pomegranate,  India  had   fruits  like  Mangoes  and   can meet the discerning tastes   In  the  financial  year  2023-24,
        towards introducing Indian   successfully flagged off its first   Pomegranates  to  USA  by   of  the  American  consumer,”   India  exported  72,011  metric
     IPomegranates  to  distant   trial commercial sea shipment   funding  the  pre-clearance   said a representative from the   tons  of  Pomegranates  worth
     m a r k e t s ,   a   l a n d m a r k    of Pomegranates comprising of   program.  Indian  farmers  will   Indian export consortium. “We   USD  69.08  million.  This  year,
     commercial  sea  shipment  of   4200 boxes i.e. 12.6 tons to the   achieve better realisation when   are delighted with the reception   there  has  been  a  significant
     the  prized  Indian  Bhagwa   U.S.  in  collaboration  with  InI   their  fruit  gets  exported  to   in the market and are confident   growth in Pomegranate exports
     variety  of  Pomegranate  has   Farms from Irradiation Facility   premium international markets   that  this  successful  arrival  will   from India registering a growth
     successfully  arrived  in  New   Center  (IFC),  Maharashtra   like USA. Indian mangoes have   pave the way for an increase in   of 21% with a value of USD 59.76
     York,  marking  a  significant   State  Agricultural  Marketing   already reached annual exports   volumes  in  the  coming   million  in  the  period  April  –
     milestone  for  India's  Fresh   Board  (MSAMB),  Vashi,  Navi   of  around  3500  tons  and  we   seasons.”  January, 2024-2025. Key export
     Fruits  exports.  With  growing   Mumbai in February, 2024.  hope  that  Pomegranates  will   Looking  ahead,  the  industry  is   destinations include the United
     international  demand  for   APEDA  facilitated  the  USDA   also reach such strong numbers   optimistic  that  with  continued   A r a b   E m i r a t e s   ( U A E ) ,
     premium  quality  of  Fresh   pre-clearance  program  for   in the years to come".  marketing efforts and strategic   B a n g l a d e s h ,   N e p a l ,
     Fruits,  the  arrival  of  this   Pomegranates  in  December,   This consignment was sent by   promotional campaigns, Indian   Netherlands,  Saudi  Arabia,  Sri
     shipment heralds the potential   2024  which  played  a  pivotal   Kay  Bee  Exports,  a  leading   Pomegranates can carve a niche   Lanka, Thailand, Bahrain, Oman
     of  Indian  Pomegranates   role in easing the logistical and   exporter  of  fruits  and   for themselves in the premium   and USA.
     becoming a preferred choice in   regulatory  hurdles  for  Indian   vegetables from Mumbai and a   U.S.  market.  In  light  of  the   I n d i a n   P o m e g r a n a t e s ,
     the competitive U.S. market.  agriculture  exporters  and   registered  exporter  with   growing  success,  industry   particularly the Bhagwa variety,
     The  Pomegranate  season,   enabled them to enter the U.S.   APEDA.  The  Pomegranates  in   stakeholders  sought  APEDA's   are  renowned  for  their  rich
     which  traditionally  saw  air   market.  APEDA's  proactive   this consignment were directly   continued support in launching   flavour,  deep  red  colour  and
     freight as the primary mode of   approach in inviting the USDA   sourced from the farms of Kay   promotional campaigns for the   high  nutritional  value.  These
     transportation, shifted gears in   inspectors  for  the  pre-  Bee Exports, ensuring that the   Indian  Pomegranate  in  the   Pomegranates are packed with
     recent weeks to embrace the   clearance  process  three   benefits  of  this  export  reach   coming  year,  with  the  aim  of   antioxidants and vital nutrients,
     cost-effective  and  sustainable   months in advance ensured the   I n d i a n   fa r m e rs   at   t h e    educating  U.S.  consumers  on   making them a popular choice
     sea  freight  mode.  After  India   smooth  and  timely  arrival  of   grassroots level.  the  fruit's  exceptional  eating   among  health-conscious
     had  been  granted  market   the  shipment.  The  inaugural   "We are thankful to APEDA for   quality  and  diverse  culinary   consumers worldwide.
     a c c e s s   b y   U S A   f o r    sea shipment of 4,620 boxes of   facilitating  exports  of  Indian   applications.  The  Government  of  India's
     Pomegranates,  during  the   I n d i a n   P o m e g r a n a t e s ,    Pomegranates to USA. APEDA's   India, being the second-largest   commitment to promoting the
     s e a s o n   i n   2 0 2 3 ,   t h e    weighing  approximately  14   efforts  have  ranged  from   producer of horticulture crops,   export  of  fresh  fruits  and
     Agricultural  and  Processed   tons  reached  the  U.S.  East   securing  market  access  to   sees  major  Pomegranate   vegetables,  despite  their
     Fo o d   P ro d u c t s   E x p o r t    Coast  in  the  second  week  of   setting up export protocols, co-  production  in  states  like   perishable nature, is evident in
     Development  Authority    March, well within five weeks   ordinating with multiple stake-  M a h a r a s h t r a ,   G u j a r a t ,    their  development  of  sea
     (APEDA) in collaboration with   of the point of departure. The   holders and organising the pre-  Karnataka,  Rajasthan  and   protocols  to  retain  product
     United  States  Department  of   shipment  was  met  with   c l e a r a n c e   p r o g r a m   i n    Andhra  Pradesh.  APEDA  has   attributes  when  exporting  to
     Agriculture's Animal and Plant   exceptional enthusiasm in New   conjunction  with  USDA.  Kay   established  Export  Promotion   long-distance destinations. This
     Health  Inspection  Service   York.  The  arrival  quality  was   B e e   i s   s p e c i a l i s e d   i n    Forums  (EPF)  specifically  for   initiative  not  only  reinforces
     (USDA  APHIS),  National  Plant   reported  as  "excellent"  and   Pomegranates  and  hope  to   Pomegranates,  aimed  at   India's  position  in  global
     Protection Organization (NPPO   customers were captivated by   offer  the  best  fruit  that  India   boosting exports and removing   markets  but  also  directly
     - India) and National Research   the  remarkable  visual  appeal   has  to  offer.  Our  customers   supply chain bottlenecks. These   supports  Indian  farmers  by
     Centre  for  Pomegranate,   and the superior eating quality   expect the best fruit quality and   E P F   f o r u m s   i n c l u d e    creating  sustainable  export
     Solapur  (NRCP)  successfully   of the Indian Bhagwa variety of   we always strive to do so" said   representatives  from  the   opportunities.
     conducted  the  trial  shipment   Pomegranates.     Mr. Kaushal Khakhar, CEO, Kay   Department  of  Commerce,   The  steady  supply  of  high-
     of Pomegranate to USA by air.    Chairman,  APEDA,  Shri   Bee Exports on the successful   Department  of  Agriculture,   quality  fruit,  coupled  with
     Owing  to  the  success  of  the   Abhishek  Dev  remarked,   shipment.  “While  Indian   state  governments,  national   continued marketing initiatives,
     static trial to enhance the shelf   "Government of India has been   Pomegranates  have  always   referral laboratories and the top   will undoubtedly position Indian
     life of Pomegranates for up to   at  the  forefront  in  promoting   been recognized for their taste,   ten leading exporters, ensuring   Pomegranates  as  a  desirable
     6 0   d a y s   b y   A P E D A   i n    Indian fresh fruits for the global   this shipment has proven that   a  collaborative  effort  in   choice for American consumers,
     collaboration  with  ICAR-  market.  APEDA  has  been   with  the  right  quality  and   promoting  Pomegranate   ensuring their place on the U.S.
     National  Research  Centre  for   supporting the export of Indian   consistency, Indian fresh fruits   exports.  retail shelves in years to come.
      India's agrifoodtech startups attract USD 2.5 bn last year,


                                    3-fold jump from 2023: Report



        nvestments  in  India's   As per the report, investment   suited to the country given its   investment," the report said.  India USD 2.5 billion (+215 per
        agrifoodtech  startups   in  India's  agrifoodtech   dense urban settings and high   According  to  a  statement,   cent),  Singapore  USD  172
     Ijumped over 3-fold to USD   startups  stood  at  USD  2.5   population.      agrifoodtech  investment  in   million  (+3  per  cent),  Mexico
     2.5 billion last year, driven by   billion in 2024 as against USD   Midstream  Technologies  has   developing  markets  reached   USD 97 million (+250 per cent),
     funds  raised  by  quick   806  million  in  the  preceding   also  been  a  high-performing   USD 3.7 billion in 2024, up 63   Vietnam USD 87 million (+350
     commerce  company  Zepto,   year.                   category for India agrifoodtech   per  cent  from  2023  and   per  cent),  and  Chile  USD  58
     according to a report.    Zepto  raised  USD  1.4                                accounting for 23 per cent   million (+33 per cent).
     Omnivore,  in  collaboration   billion last year in multiple                     of global investment.   India's  eGrocery  platform
     with  AgFunder,  a  global   rounds.                                             "Deal activity declined 8.4   Zepto was 2024's best-funded
     investment  platform,  on   "Top  rounds  for  India  in                         per cent YoY to 523 as the   agrifoodtech company globally,
     Wednesday released a report   2024  highlight  continued                         industry closed fewer and   raising  nearly  USD  1.4  billion
     titled  'Developing  Markets   investment into eGrocery                          larger deals," it said.  across  three  late-stage  deals,
     AgriFoodTech  Investment   and  restaurant-related                               Investment  increased  in   the statement said.
     Report 2025'.             startups,  which  are  well-                           five of the top 10 countries:
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