Page 19 - FPM May 2025

19 CORPORATE May 2025
Food Processing News Today
Dabur's '100% fruit juice' claim

misleading: FSSAI to HC

he Food Safety and Standards the advertisement and the label of the
Authority of India (FSSAI) has called product. In response to FSSAI's claim,
Tout FMCG giant Dabur India for the Dabur said that the directive is 'legally
"100 per cent fruit juice claim" on its u n s o u n d ' a n d a r i s e s f r o m a
packaging. Terming it "misleading", the misunderstanding of the already existing
FSSAI informed the Delhi High Court that regulations.
the 100 per cent fruit juice claim used by The company further claimed that its Real
food business operators (FBO) is not Activ juice, a reconstituted product, was
allowed as per the existing food safety made by adding water to fruit concentrate,
regulations. and it restored the product's natural
Dabur India manufactures the 'Real' brand composition without adding any extra
of fruit juices in India, uses the label of '100 sugar. Defending itself, the company
per cent fruit juice' on its packaging. further added that all FSSAI standard have
According to media reports, an affidavit been complied with in this process,
was filed on April 23 before the high court thereby its '100 per cent fruit juice' label on
in which the regulatory body stated that the packaging is correct.
the Food Safety and Standards (Advertising The regulator opposed Dabur's claim and
and Claims) Regulations, 2018, do not cited the views of the scientific panel on
allow the use of the expression '100 per Labelling and Claims/Advertisements (SP-
cent' about fruit juices. 08) during its 47th and 49th meetings. It
FSSAI also argued that such claims are noted, such claims violate Regulation 2.3.6
more likely to give consumers a false of the Food Safety and Standards (Food
impression about the fruit juice and its Products Standards and Food Additives)
composition, especially when it contains Regulations, 2011.
other added ingredients. The matter is pending for consideration
The affidavit was submitted after Dabur before the Delhi High Court and the next
India moved the Delhi High Court, hearing will be on July 7. It is worth noting
challenging FSSAI's June 2024 order, which that Dabur has not been granted any
asked the FBOs to remove such claims from interim relief so far.

Bonn Group strengthens its portfolio & expands
its range with protein bread & ragi millet bread

fter redefining clean eating with Speaking about the launch, Amrinder
its Clean Label Bread & Bakery Singh, Director, Bonn Group of Industries
ARange, La Americana Gourmet said:
takes another step toward nutrition- "Consumers today are more conscious of
focused innovation with the launch of their food choices and demand
Zero Maida Protein Bread and Zero Maida transparency in ingredients. Our Protein
Ragi Millet Bread. These new offerings Bread and Ragi Millet Bread are crafted to
cater to the evolving needs of health- meet these expectations while delivering
conscious consumers who seek source of great taste and nutrition. We remain
protein, high-fiber, and natural committed in providing clean, high-
ingredient-based alternatives in their quality food that aligns with modern
daily diet. dietary needs."
La Americana Gourmet's Protein Bread is " Speaking about the launch Mr. Dawinder
designed for fitness enthusiasts and Pal, Group Marketing Head, Bonn Group
individuals looking to boost their daily of industries Said: With the success of our
protein intake. Each loaf delivers 40g of Clean Label range, we saw a growing
protein, fulfilling 25% of daily protein demand for protein-rich and millet-based
needs in just 4 slices. Made without products. This launch marks another
maida, added emulsifiers, or palm oil, this milestone in our journey to offer
bread supports an active lifestyle while healthier, natural alternatives to
maintaining the quality of the product. conventional bakery products."
On the other hand, Ragi Millet Bread The Protein Bread and Ragi Millet Bread
brings the power of ancient grains into are now available across Delhi, NCR,
modern nutrition. Packed with ragi millet Punjab, Haryana, and Uttarakhand, with
and jaggery, it is rich in fiber, calcium, and plans to expand to other regions soon.
essential nutrients, offering a wholesome Consumers can find them at leading retail
and natural alternative to regular bread. outlets and on zepto. With this launch, La
This product is free from refined sugar, Americana Gourmet reaffirms its vision of
preservatives, and maida, making it an making clean, nutritious, and innovative
ideal choice for those seeking balanced products accessible to all, paving the way
nutrition. for a healthier.

www.foodprocessingbazaar.com