Page 4 - FPM May 2025

4 Food Processing News Today ICE- CREAM May 2025

Cream Stone enters premium packaged Kwality Wall's has launched Golden

Spoon making family time even sweeter
segment with ‘TUBZ’ launch
Kwality Wall's just gave the all. Golden Spoon is our
r e a m S t o n e , a m a k i n g i c e c r e a m a n packaged ice cream segment, dessert aisle a shiny new response to bridging the gap
homegrown boutique experience – rich, luxurious, with further expansion planned scoop. The ice cream giant that exists and expanding our
Cice cream brand known and full of joy. With TUBZ, we across Andhra Pradesh, dropped a brand-new in- presence rapidly. With such
for pioneering the frozen stone are bringing that same Telangana and eventually into
home dessert range called new and exciting flavors, we
c o n c e p t i n I n d i a , h a s experience into homes. major metros and tier-II cities
announced the launch of its Whether it's a celebration or a across India,” he added. Golden Spoon a name that's hope to accelerate our journey
latest innovation – 'Cream quiet moment of indulgence, L a u n c h e d i n 2 0 0 9 i n all about indulging in family of spreading happiness to
Stone TUBZ', a premium line of these tubs promise happiness Hyderabad, Cream Stone time with a spoonful of joy and everyone.”
packaged ice creams designed in every scoop. We are excited quickly earned a name for itself a dollop of drama. Through Talking about her association
to bring the brand's signature to begin this new journey from by offering customised, Golden Spoon, Kwality Wall's and launch of the new
indulgence into customers' our hometown and look artisanal creations where aims to tap into this potential campaign, brand ambassador
homes. forward to making TUBZ a customers could choose from a and connect with a wider set Kajol Devgan said, “I have had
With this strategic foray into household name across India.” rich palette of ice cream a long-standing relationship
the retail segment, Cream "We are democratising luxury flavours, nuts, chocolates, fruit of consumers by introducing
Stone aims to redefine the ice cream for families with bits and other ingredients, differentiated summer with Kwality Wall's over the
take-home dessert experience TUBZ. Our goal is to achieve a which were then artfully delights. past few years. The launch of
for its growing base of loyal sizeable market share in Telugu blended on a cold stone by From all-time classics to bold Golden Spoon is an exciting
patrons. states within a year before pan- trained staff. This approach, innovations, Golden Spoon step by the company to
Over the years, Cream Stone India expansion," he said. coupled with its aesthetic store offers four irresistible options: introduce unique flavors. I
has built a cult-like following, According to Indian Ice Cream design and commitment to the timeless Vanilla; a first-of- personally love the Mithai
with crowd favourites such as Manufacturers Association quality, helped Cream Stone
its-kind Mithai Magic, a Magic and the all-time classic
'Nut Overload' and 'Willy (IICMA), the Indian ice cream expand to over 110 boutique
Wonka' becoming bestsellers. market is growing @10% per parlours across 32 cities in modern take on traditional 2-in-1 packs. This campaign
With TUBZ, Cream Stone takes annum CAGR, with at-home seven states mostly in South Indian sweets containing captures the excitement I had
the next logical step in its consumption rising post- India. The new TUBZ line boondi; 2-in-1 Chocolate when I tried Golden Spoon for
evolution—offering the same pandemic. CreamStone's bet includes twelve unique and Vanilla and 2-in-1 Mango the first time. Shooting this
premium blends in a more on family packs caters to this indulgent flavours such as Vanilla, offering consumers a ca m p a i g n h a s b e e n a
convenient and accessible shift, while its D2C-ready Jamaican Almond Fudge, parlour-like experience of two delightful experience with the
format. Each tub is crafted with packaging hints at future e- Double Chocolate, Belgium flavors in one scoop from the HUL team”.
care, backed by the brand's commerce plays. Choco Fudge, Mango Jamun, Talking about the journey
g l o b a l r e s e a r c h a n d Mr Patil further said that and Raspberry Panna Cotta. comfort of their homes.
development capabilities and currently, Cream Stone TUBZ is These decadent creations are Celebrating moments of joy behind the TVC, Rahul
stringent quality controls. available at all Cream Stone available in 600 ml family packs and togetherness, Kwality Mathew, Chief Creative Officer
Commenting on the launch, Mr outlets in Hyderabad and as well as 100 ml mini tubs, Wall's has also launched a TVC at DDB Mudra, said, “The ad
Sheetal Patil, CEO of Cream through Swiggy Insta mart. making them perfect for both featuring brand ambassador brief was both exhilarating
Stone, said “At Cream Stone, “The launch establishes the shared indulgence and Kajol, the beloved Bollywood and challenging, as it required
we have always believed in brand's entry into the premium personal treats.
icon who is known for her us to capture the essence of
expressive acting style and indulgence and joy that
Two Spoons launches first high-protein ice cream charisma. Golden Spoon promises.
The film captures Kajol talking Working with Kajol, whose
wo Spoons Creamery is that adults and kids would love. natural, low-calorie sweetener
launching the first high- "We spent a full year just found in figs and maple syrup incessantly in the company of charm and elegance perfectly
Tprotein ice cream with working on our Rocky Road, a that studies show can trigger family members, before being align with the brand's image,
zero added sugar and GLP-1 truly unique flavor in this the release of GLP-1. This is the presented with a serving of inspired us to create a
compatibility in the frozen category," says Rich Ferreira, same hormone activated by Golden Spoon. As soon as she campaign that is both visually
dairy section. Two Spoons Ice Two Spoons cofounder and medications such as Ozempic takes a bite, she gets stunning and emotionally
Cream is now available in four award-winning ice cream flavor and Wegovy that help promote
mesmerized and lost in the resonant.
incredible, mix-in-packed guru. "It's a decadent chocolate weight loss and stabilize blood taste of Golden Spoon and We aimed to craft a narrative
f l a v o r s : R o c k y R o a d , ice cream swirled with super sugar.
Strawberries & Cream, Caramel fudgy brownies, toasted nuts Every Two Spoons package is everything stops. Silence that not only highlights the
Swirl, and Fudgy Brownie. It's and tons of our original also chock-full of delicious mix- ensues as she and her family delectable taste of the range
not every day that exes remain marshmallow fluff. The whole ins, unlike other better-for-you savour every spoon, letting of desserts but also evokes a
friends let alone start a thing is gluten-free and packs brands. These include a deep, the dessert do all the talking. sense of relatability and
business together, but Two 30g of protein. We had to test satisfying salted caramel, a Toloy Tanridagli, Head of Ice happiness. The result is an
Spoons Cofounders Rich thousands of batches to get it perfectly sweet, natural cream business, HUL said, advertisement that we believe
Ferreira and Gabe Zichermann right. strawberry jam, and those “Our new brand Golden will captivate audiences and
did just that. Struggling with his We broke a few machines in the fudgy brownies, marshmallows Spoon, aims to nurture l e a v e t h e m e a g e r l y
k e t o d i e t , R i c h w a s process, but hey — if it's not full and nuts. Every spoonful has togetherness among Indian
disappointed in every "healthy" of fluff, is it even Rocky Road?" inclusions in it, because more is anticipating their next
ice cream he sampled because Already with multiple awards, always more. families and friends. By delightful scoop.”
of chalky textures, artificial funding and retail partnerships Plus, there are no cheap seed democratizing the joy of Furthermore, an above-the-
tastes and lack of tasty pre-launch, Two Spoons is oils to be found, just olive oil for indulging in a summer treat at line campaign encompassing
inclusions. Gabe wanted to officially the first ice cream that additional benefits. home, we are offering television, social media,
incorporate more protein-rich l o v e s y o u b a c k ™ — "We're bringing back nostalgic consumers the best of both influencer partnerships, and
and low-glycemic foods to unconditionally. Each container American classics made better," worlds. seasonal content will keep
b e t t e r s u p p o r t h i s has a whopping 30g of s a y s C o f o u n d e r G a b e India is a fast-growing market Kwality Wall's Golden Spoon at
Ozempic/Wegovy-based premium protein without Zichermann. for the consumption of ice
health program. added sugar or sugar alcohols. "We grew up loving ice cream the forefront of consumer's
Together they decided to I n ste a d , e v e r y b i te i s but want a healthier option creams and frozen desserts, minds throughout the
create a premium ice cream sweetened with allulose, an all- without compromise. yet they are not accessible to summer.
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