PepsiCo India has launched two ready-to-eat snacking kits under its Doritos and Kurkure brands. The Doritos Loaded Nachos Kit and Kurkure Mast Bhel Kit Chinese Style are designed to bring restaurant-style and street-style snacking options into consumers’ homes.
The launches mark an expansion of the two brands into formats that go beyond individual snacking occasions. While the Doritos kit offers a loaded nachos experience, the Kurkure kit gives the popular bhel a Desi-Chinese twist. Both products can be assembled in minutes and are aimed at occasions such as movie nights, house parties and family get-togethers.
Commenting on the launches, Sriram Iyer, marketing director, Quaker, Red Rock Deli and White Space Innovations, PepsiCo India, said the new formats build on the flavours and crunch associated with Doritos and Kurkure. He added that the company is looking to identify emerging consumption occasions and make snacking more interactive at home. The products are being launched through e-commerce and quick-commerce platforms to make them accessible to consumers across the country.
