Cargill introduces Craftiva™ brand for consumers cutting back on sugar, not taste

Cargill has introduced Craftiva™, a reduced-sugar brand of flavored syrups and sweetener packets for consumers who want to cut back on sugar without giving up great taste. Consumer research points to growing demand for reduced-sugar options. In the International Food Information Council’s 2025 Food & Health Survey, 61% of Americans said they are trying to […]

Prinova appoints Brent Laffey, President, North America

Prinova, a wholly owned subsidiary of the NAGASE Group and a leading supplier of ingredients and premixes, has announced the appointment of Brent Laffey as its new President, North America effective January 1, 2027. Laffey will lead both Prinova’s Distribution and Value-Added businesses in North America. The structure is designed to make it easier for […]

This festive season, add a touch of European Baking to India’s celebrations

In India, festivals have always been about coming together, celebrating traditions and sharing good food. From boxes of mithai exchanged with loved ones to treasured family recipes prepared for special occasions, food has long been at the heart of festive celebrations. These traditions are embracing new flavours. Alongside familiar favourites, beautifully crafted cookies, cakes, pastries […]

Varun Dhawan is the ‘Sizzl’ing Face of Licious

Bollywood actor Varun Dhawan has joined Licious, India’s leading meat and seafood brand, as its new face. The announcement was made at the launch event of Sizzl, Licious’ heat-and-eat snacks and meals portfolio. Varun’s appointment brings a recognizable personality to help the brand communicate its offering with greater warmth and impact. Varun’s widespread appeal, high […]

PepsiCo India launches meal experiences with ready-to-eat snacking kits

PepsiCo India has launched two ready-to-eat snacking kits under its Doritos and Kurkure brands. The Doritos Loaded Nachos Kit and Kurkure Mast Bhel Kit Chinese Style are designed to bring restaurant-style and street-style snacking options into consumers’ homes. The launches mark an expansion of the two brands into formats that go beyond individual snacking occasions. […]