7UP®, part of the Keurig Dr Pepper  portfolio of brands, is redefining the $5 billion lemon-lime category1 with its first evolution in over 15 years, with a lime-led reformulation at the center.
The debut of 7UP Lime Lemon marks the category’s first lime-led formula designed to strengthen the brand’s distinctiveness and appeal with a new generation of drinkers. It brings the consumer-preferred lime-forward profile to 7UP Regular, 7UP Zero Sugar, Cherry 7UP and Cherry 7UP Zero Sugar, anchoring a new chapter for the Original Uncola® across product, packaging and brand identity. Rolling out nationwide beginning in mid-August, consumers can purchase 7UP Lime Lemon wherever 7UP products are sold.
As the Original Uncola®, 7UP built its reputation by challenging conventions and offering consumers something different. Today, the brand is returning to those roots with a renewed focus on differentiation, introducing a distinctive lime-forward taste and bold new visual identity designed to help the brand stand out in one of the largest segments in carbonated soft drinks2.
“This is a bold reinvention of one of America’s most iconic soda brands for a new generation of consumers – starting with the flavor itself,” said Drew Panayiotou, Chief Marketing and Innovation Officer at Keurig Dr Pepper (KDP). “7UP has an incredible legacy, but by giving lime the spotlight, we’re rewriting the rules of the lemon lime category. We are transforming a beloved heritage brand into a modern disruptor—delivering a sharper visual identity, a more refreshing taste experience, and a distinct position that attracts new users and deepens brand loyalty.”
Alongside the new recipe, 7UP Regular, 7UP Zero Sugar, Cherry 7UP and Cherry 7UP Zero Sugar will also debut a refreshed visual identity, featuring a vertical logo, bolder colors, a more distinctive design and a new Lime Lemon designation. They will also be supported by “Flip the Sip,” a multiplatform marketing campaign that celebrates the unexpected through social storytelling, cultural moments and in-store experiences nationwide.
The shift comes as younger consumers increasingly seek beverages that deliver bold flavor and signal personality. According to KDP’s State of Beverages 2026 Trend Report:
*72% of Gen Alpha and Gen Z consumers gravitate toward citrus-forward flavors
*64% prefer bold, intense taste experiences
These trends reinforce the opportunity for 7UP to evolve its iconic taste with a brighter, lime-first profile. The renovation represents the most significant evolution of the 7UP brand in more than 15 years.
