Snack brand Troovy said it has raised Rs 100 crore in a Series B round led by Fireside Ventures, with participation from Sharrp Ventures and other investors.
The funds from the latest raise will go toward expanding R&D and manufacturing capacity, scaling distribution across quick commerce and offline channels, the company said in a statement.
“This backing is a vote of confidence in a model most food companies don’t use: building with the people who’ll actually eat what you make. When you build with users, you have to push innovation, because users don’t settle, and the bar on taste and nutrition stays high,” Troovy CBO and co-founder Aditya Mukherjee added.
PTI
