PepsiCo, which owns popular snack brands such as Lay’s, Kurkure and Doritos, said its updated packaging across the food portfolio will prominently highlight the “No Artificial Flavours or Colours” label.
The move is aimed at helping consumers make more informed choices at the point of purchase, as the trend of focusing on “ingredient transparency” on food labels continues to grow, a PepsiCo statement said.
“Updated packaging across the foods portfolio now clearly highlights ‘No Artificial Flavours or Colours’, enabling consumers to make more informed choices at the point of purchase, without any change to the recipes, taste, or quality they are familiar with,” it said.
This comes at a time when shoppers are increasingly reading labels and seeking clarity around what goes into the products they consume. In this context, PepsiCo’s move is less about changing the product and more about bringing greater visibility to what has always defined it.
Saakshi Verma Menon, Chief Marketing Officer – Foods, PepsiCo India said, “With consumer-centricity at the heart of everything we do, we have prioritised making informed, responsible choices grounded in science and innovation as we evolve our foods portfolio. What we’re doing now is bringing our ingredient story to the forefront, making it easier for consumers to recognize and trust what’s already inside the products they love. In many ways, this also reflects a broader shift in how brands are communicating today, where transparency is not just claimed, but made visible and easy to understand, while continuing to build on the trust consumers place in us.”
For many, this may be a discovery, but it reflects a philosophy that has consistently underpinned the portfolio. The result is a range that continues to deliver the same taste, texture, and enjoyment, now paired with clearer cues on ingredients.
As consumer expectations continue to evolve, PepsiCo India’s approach underscores a simple idea: great taste and transparency can – and should – go hand in hand.
