Ferrero India, part of the global Ferrero Group, announced the launch of Ferrero Rocher Bars, marking the brand’s entry into India’s premium Bar segment. Bringing the distinctive Ferrero Rocher experience into a new format, the Bars combine carefully selected ingredients with contrasting textures and the brand’s unmistakable gold identity.
On the news, Zoher Kapuswala, Marketing Head, Ferrero India Subcontinent, says, “Ferrero Rocher has built strong equity in India through its signature combination of quality, craftsmanship and textures. With Ferrero Rocher Bars, we are taking these elements into a new format and creating a multisensory way for consumers to experience the brand. Every detail, from the selection of ingredients to the design and texture of the Bar, has been thoughtfully crafted to make every bite distinctive. We are excited to invite consumers to discover Ferrero Rocher in a new format, while staying true to what makes the brand so iconic.”
Wrapped in the signature Ferrero Rocher gold, the Bar brings the brand’s distinctive visual identity to the new format. They will initially be available on quick-commerce platforms, followed by distribution across modern trade and premium stores in key metros.
The launch campaign ‘Ferrero Rocher is a Bar’ will be amplified across OOH, digital and creator collaborations, culminating in a film featuring actor Hrithik Roshan.
