Visitors explored Anmol’s Butter Bake, Top Royal, 2-in-1, YOLO Donut, Indian Sweets and Uphaar ranges, showcasing products for everyday indulgence and festive celebrations.
Anmol Industries marked its presence at the Bastar Dussehra Mela with a showcase of its diverse product portfolio, bringing together biscuits, cookies, sweet treats and festive gifting options. The display highlighted the company’s focus on offering products suited to different consumer preferences, from everyday snacking to festive sharing and gifting.
The showcase featured Butter Bake, Top Royal and 2-in-1, offering visitors an opportunity to explore some of Anmol’s popular biscuit ranges. The display also included YOLO Donut, adding a fun and indulgent option to the portfolio, alongside Anmol’s Indian Sweets range, which caters to consumers seeking traditional flavours and treats during festive occasions.
A key highlight of the display was Uphaar, Anmol Industries’ festive gifting range. Designed for sharing and celebrating special moments, Uphaar products offer consumers gifting options for family gatherings, festive visits and other occasions. The range reflects the role of food in bringing people together and making celebrations more memorable.
Speaking about the participation, Mr. Aman Choudhary, Executive Director – Marketing & Innovation, Anmol Industries, said, “Festivals provide an important opportunity to connect with consumers and understand their evolving preferences. Our participation in the Bastar Dussehra Mela enabled us to showcase a diverse selection of products, from our popular biscuit ranges such as Butter Bake, Top Royal and 2-in-1 to YOLO Donut, our Indian Sweets range and Uphaar festive offerings. We remain committed to bringing consumers products that complement their everyday moments as well as their special celebrations.”
Mr. Abhishek Kumar, Marketing Head, Anmol Industries, added, “Our objective was to give visitors a closer look at the variety and versatility of the Anmol portfolio. With products spanning everyday snacking, indulgent treats, traditional sweets and festive gifting, the showcase represented the different occasions and preferences of our consumers. Consumer interactions at events such as the Bastar Dussehra Mela help us strengthen our connection with the market and gain valuable insights into changing tastes.”
Through its participation in the Bastar Dussehra Mela, Anmol Industries reinforced its engagement with consumers by bringing its varied product ranges to a festive setting. The showcase highlighted the brand’s presence across multiple consumption occasions, from everyday enjoyment to traditional celebrations and gifting, reflecting its continued focus on expanding consumer choice and strengthening brand connect.
