PepsiCo snack brand Lay’s has launched ‘Lay’s Kholo, Ranbir Se Milo’, a six-week consumer contest that gives buyers of eligible Rs 20 packs a chance to win prizes, including an opportunity to meet brand ambassador Ranbir Kapoor.
Running from 15 August to 30 September 2026 in select territories across India, the six-week campaign links eligible ₹20 Lay’s packs to a progressive rewards journey.
Consumers can purchase eligible packs from participating neighbourhood and kirana stores, scan the campaign QR code or access the digital link, and enter a WhatsApp-led experience to verify their packs. Participants can unlock chances to win a gaming console with three verified packs, a premium smartphone with five, an international holiday with 10, and the chance to meet Kapoor with 20 verified packs. The campaign will be supported across retail, digital, creators and social media.
Aastha Bhasin, Marketing Director – Potato Chips Category, PepsiCo India, said, “Lay’s® has always been about creating moments of joy, with our consumers at the heart of everything we do. With ‘Lay’s® Kholo, Ranbir Se Milo’ Contest, we’re taking that connection a step further – turning the simple act of opening a pack into the start of something truly memorable. From rewarding experiences including the chance to meet the much-loved Ranbir Kapoor, the campaign brings together everything our fans love- great taste, joy and unforgettable moments. It’s our way of celebrating our consumers continued love for Lay’s®, while making every pack an opportunity for something special.”
At the heart of the campaign is the neighbourhood kirana. Consumers can purchase an eligible INR 20 Lay’s® pack from participating stores, scan the campaign QR code or access the digital link, enter the Lay’s® WhatsApp journey and open their pack’s image to participate. Through this seamless journey, Lay’s® is bringing the excitement of the campaign closer to consumers at neighbourhood stores across the country.
Ranbir Kapoor, superstar and Lay’s® brand ambassador, said, “Lay’s® and I have had a lot of fun together, and what makes this one special is that it is really about the fans. They have always shown me so much love, so the idea that a simple INR 20 pack could bring us face-to-face is quite exciting. And there are some great rewards along the way too! I’m looking forward to meeting the winners and sharing a pack of Lay’s® with them.”
The campaign will be supported across retail, digital, creators and social media, bringing the offer to life both online and at neighborhood stores. From the first pack to the final reward, the idea is simple: the more fans enjoy Lay’s®, the closer they get to something big.
