Mars celebrates evolution of Halloween with annual trends report and seasonal treats
To kick off the 100-day countdown to Halloween, Mars, the authority on Halloween, released its 2026 “Mars Tricks, Treats and Trends” report. The insights offer an in-depth look at how U.S. consumers are celebrating the Halloween season, starting with Summerween. The findings show that Halloween has extended beyond a single night of trick-or-treating, evolving into […]
