Nestlé Cereals is bringing a deliciously fruity twist to high fibre breakfasts with the launch of new Shredded Wheat Raisin Wheats, hitting UK stores nationwide in time for ‘Fibre February’. Shredded Wheat Raisin Wheats are bitesize biscuits, made with toasted whole grain wheat and a delicious fruity raisin filling. With no added sugar* the new breakfast cereal is high in fibre, low in fat and salt and suitable for vegans.
With 96% of people in the UK not reaching the recommended 30g of fibre a day1, ‘Fibre February’ encourages consumers to boost their daily fibre intake. The launch of Shredded Wheat Raisin Wheats during this month, offers shoppers a simple, delicious way to reach their daily fibre goals.
The new Raisin Wheats join the wider Shredded Wheat Fruit Wheats range, sitting alongside consumer favourites such as Blueberry Wheats, Apricot Wheats and Red Berry Wheats. The full lineup offers shoppers a choice of deliciously fruity, high fibre cereals wrapped in classic wholegrain Shredded Wheat bitesize biscuits.
Produced at Nestlé’s Staverton site in the UK, Shredded Wheat Raisin Wheats brings together toasted whole grain wheat for the wholesome** simplicity that shoppers love with a deliciously fruity raisin filling that contains no added sugar*.
Sarah Fordy, Head of Marketing at Nestlé Cereals, said: “Raisin Wheats is an exciting addition to the Shredded Wheat Fruit Wheats family. It’s deliciously fruity and high in fibre, landing just when people are looking for easy ways to increase their fibre intake. We’ve kept things simple: wholegrain wheat, no added sugar*, a delicious raisin filling: a recipe that suits a wide range of diets. We think shoppers are going to love it.”
