Cheez-It® is expanding its offerings with the launch of Cheez-It Original Gluten Free crackers. The milestone marks one of the most highly requested innovations in the brand’s history, bringing the iconic salty, crunchy, cheesy flavor to the gluten-free community for the very first time. The launch also leads a lineup of new snacking innovations designed to deliver exciting new flavors, craveable textures and more variety – giving fans even more ways to enjoy the signature Cheez-It taste and delight more snackers.
Made with 100% real cheese, Cheez-It Original Gluten Free crackers deliver the same satisfying balance of toasted cheese, a hint of salt and signature tang fans have craved for generations – now made for more to enjoy at $4.49 for a 9 oz. box. After much anticipation, the product was created in direct response to years of fan demand from those who’ve transitioned to gluten-free diets or who have never been able to experience Cheez-It before.
“Cheez-It fans have been asking for a gluten-free option for years, and we’re thrilled to finally deliver it – with the same irresistible taste they love,” said Cara Tragseiler, Senior Brand Director for Cheez-It. “We took the time to get it right, working carefully on the recipe and process to ensure gluten-free snackers can enjoy the same cheesy flavor and satisfying crunch without compromise. Now, even more fans can finally enjoy the Cheez-It experience they’ve been waiting for.”
MORE CHEESE, MORE CRUNCH, MORE FUN
But that’s not all! Cheez-It continues to elevate snacking with a lineup of 2026 innovations inspired by fans and fueled by evolving flavor, texture and variety trends. Each new Cheez-It innovation delivers a multi-sensorial experience, flavor-forward profiles and new formats that bring the signature cheesy taste fans crave to life:
- Cheez-It Ultimate Snack Mix: A mix of fan-favorite Cheez-It products (Cheez-It Original, Cheez-It White Cheddar, Cheez-It Snap’d® Double Cheese and Cheez-It Grooves® Sharp White Cheddar) and salted square pretzels creates a multi-textured, cheesy and savory snack that’s perfect for sharing or enjoying straight from the box. Cheez-It Ultimate Snack Mix was created to satisfy consumers’ cravings to sample multiple types and flavors of Cheez-It in one package with the perfect balance of cheesy, crunchy and salty in every bite. (MSRP: $4.49)
- Cheez-It Crunch: This bold new snack combines 100% real cheese with a more satisfying crunch and a 3D shape designed to deliver edge-to-edge bold flavor in every bite. Cheez-It Crunch comes in three delicious flavors – Kick’n Nacho Cheese, Zesty Jalapeno Cheddar and Sharp White Cheddar, now available in full size 6.5 oz bags for the first time at retailers nationwide. (MSRP: $4.49)
- Cheez-It Snap’d Honey BBQ: A sweet and smoky blend of honey, tomato, hickory and cheddar cheese coats these baked, not fried chips. The irresistible seasoning and ultra-light crunch deliver a flavor-forward bite designed to delight both chip lovers and longtime Snap’d fans. (MSRP: $4.49)
- Cheez-It Grooves Loaded Nachos: Inspired by loaded cheesy tacos, these ridged crackers combine toasted corn tortilla, savory taco seasonings, beefy flavor and cheddar cheese for a bold, crunchy snack experience. (MSRP: $4.49)
Ready to snack? Head to retailers nationwide this February to grab the newest Cheez-It creations. Don’t miss your chance to taste the boldest flavors and crunchiest innovations yet!
