Homegrown FMCG major Marico said it will acquire a 60 per cent stake in Cosmix Wellness at an equity valuation of Rs 375 crore.
It has signed definitive agreements to acquire a stake in the company, which owns Cosmix, a digital-first wellness brand, according to a statement by the company.
A fortnight ago, the Mariwala family-promoted firm had announced to acquire the 4700 BC brand, a premium snacking brand from the country’s leading multiplex operator PVR INOX in an all-cash transaction valued at Rs 226.8 crore.
Founded in 2019 by Vibha Harish and Soorya Jagadish, Cosmix operates primarily through its direct-to-consumer channel and also sells via e-commerce and quick-commerce platforms. The brand is positioned in the plant-based and functional nutrition segment.
Following the transaction, Cosmix will focus on accelerating profitable growth, expanding into adjacent wellness and nutraceutical categories, strengthening multi-channel distribution and continuing new product development.
Saugata Gupta, MD and CEO of Marico, said: “The investment in Cosmix brings another strong and differentiated brand into our digital-first portfolio. We foresee immense potential in the wellness and plant‑based nutrition space, and Cosmix has already demonstrated deep consumer resonance with its best-in-class, innovative offerings.”
“Together, we are committed to accelerating their journey, expanding into relevant adjacent wellness categories, and building a sustainable, profitable brand that inspires trust and delivers meaningful value to consumers across India.”
Harish and Jagadish added: “We started Cosmix to champion clean ingredients and honest communication – creating the kind of wellness products we wanted for ourselves and our community. Partnering with Marico is a defining moment for that mission.”
“We see incredible synergies in R&D, manufacturing and more. Seeing such a long, beautiful future for Cosmix makes us incredibly happy. Together, we’ll continue building one of India’s most loved, ethical and trusted wellness brands.”
