Lay’s, a potato chip brand from PepsiCo, announced the launch of its refreshed brand identity in India.
The new Refreshed Lay’s packs, highlighting the new logo, will be rolled out across India from the first week of March, a statement said.
This is part of the largest global brand refresh in its nearly 100-year history, the company said.
Created in-house by PepsiCo Design & Innovation, Lay’s new visual identity places the spotlight firmly on the potato, bringing a fresher, more energetic look that underscores the brand’s core ingredients and its signature connection to the sun. The refreshed packaging will feature a polyolefin based recycle ready structure.
Saakshi Verma Menon, Chief Marketing Officer – Foods, PepsiCo India, said, “By bringing our farm-to-bag story into sharper focus and advancing circular packaging through recycle-ready structures, we are embedding sustainability and quality at the core of how Lay’s grows”.
