In a world shaped by speed and constant optimisation, Gulab introduces its latest brand campaign for cold-pressed oils, ‘The Good Side of Life.’ It invites consumers to rediscover intention and ease in everyday moments. Fronted by Bollywood actor Arjun Rampal, the campaign champions mindful living in daily routines.
Rooted in Gulab’s long-standing values of purity and transparency, the campaign reflects the brand’s evolution under the leadership of Director & CEO, Mr Dishit Nathwani. Gulab’s cold-pressed oil range is produced slowly, churned in traditional wooden ghanis. This method preserves natural aroma and flavour while fulfilling the preferences of today’s urban and emerging consumers who seek minimally processed essentials.
Rather than focusing on performance or health claims, The Good Side of Life reframes everyday rituals as moments of quiet joy and presence and places its cold-pressed oils at the centre of it. The narrative draws from India’s culinary heritage, positioning Gulab as an unobtrusive companion that blends seamlessly into modern lifestyles.
The campaign film, now live across Gulab’s digital platforms, features Arjun Rampal immersed in his daily rituals, natural, sophisticated, and grounded. His presence brings authenticity to the story, reinforcing the idea that slowing down and choosing with intention can indeed help you see The Good Side of Life.
Speaking about the association, Rampal said, “What connected me to this campaign was its simplicity. It’s about recognising the good that already exists in our daily lives and choosing with awareness. Gulab’s philosophy feels lived-in, and that made the collaboration natural for me.”
To which Mr Dishit Nathwani further added, “Today’s consumers value ease, honesty, and familiarity. Through this campaign, Gulab integrates itself into everyday routines as a trusted presence that respects tradition while fitting into contemporary living.”
