Havmor Ice Cream, a part of LOTTE India., has unveiled its most indulgent chocolate innovation, the Belgian Silky Chocolate Cone, fronted by actor Tamannaah Bhatia through a high-impact nationwide outdoor campaign.
Crafted for true chocolate lovers, Havmor’s Belgian Silky Chocolate Cone delivers an unapologetically indulgent chocolate experience from the very first bite. At its heart lies luxuriously rich chocolate ice cream with an irresistibly silky-smooth texture, elevated by an innovative molten chocolate centre fill that intensifies the indulgence with every lick and bite
Bringing this experience alive is Tamannaah Bhatia, who features as the face of the campaign across an outdoor rollout. The campaign captures the moment of chocolate surrender, where every bite compels one to pause, close their eyes, and lose themselves in chocolaty bliss. Bhatia’s portrayal of indulgence, especially the enjoyment of the molten chocolate centre fill, becomes the sensory cue of the campaign.
Actor Tamannaah Bhatia said, “Belgian Silky Chocolate Cone is pure indulgence in every bite. What I love most is how rich, immersive and unapologetically chocolaty the experience feels, it’s the kind of treat you genuinely want to pause and savour.”
The large-format outdoor campaign has been rolled out across key markets including Ahmedabad, Surat, Vadodara, Rajkot, Mumbai, Bengaluru and Pune, along with Gujarat upcountry markets, amplifying the brand’s communication at scale.
The experience begins with a thick chocolate disc layered with chocolate cookie inclusions, setting the tone for a multi-layered sensory journey. Replacing the regular cone is a crispy chocolate bakery cone that adds cocoa richness and crunch, balancing the smoothness of the ice cream and the chocolate core. Every element of the Belgian Silky Chocolate Cone has been crafted to deliver a multi-textural chocolate experience, making it the chocolate cone in Havmor’s portfolio and a celebration of chocolate..
