ulu Retail, the region’s leading full-line retailer, has announced a series of exciting initiatives at Gulfood 2025, the
world’s largest annual food trade show. The retailer has signed nine strategic Memorandums of Understanding
(MoUs) with top global manufacturers to further expand its world-class product offerings across the GCC and
beyond. These agreements include partnerships with companies from Italy, Spain, Portugal, and India.
One of the standout agreements is the introduction of Milaf Cola, Saudi Arabia’s iconic carbonated date beverage.
Milaf Cola will soon be available across LuLu stores in the GCC, with plans for expansion into India. The
announcement follows the signing of an MoU between Lulu Retail and Al Madina Heritage, a subsidiary of the
Saudi Public Investment Fund (PIF), at the Lulu Pavilion at Gulfood. The agreement was officially signed by
Yusuffali M A, chairman of LuLu Group, and Engr. Bandar Al Qahtani, CEO of Al Madina Heritage. This
partnership underscores LuLu’s commitment to bringing high-quality, locally sourced products to international
markets.
In addition, LuLu Retail has signed a key MoU with NAFED (National Agricultural Cooperative Marketing
Federation of India) to distribute Indian agricultural products and food items across LuLu stores worldwide. The
agreement was signed by Salim M A, director of LuLu global operations, and Dhairyashil Kanse, joint managing
director of NAFED, in the presence of Yusuffali M A, Saifee Rupawala, CEO of LuLu Group, and other board
members.
Other significant agreements at Gulfood 2025 include partnerships with major brands such as Pasta Reggio (Italy),
Frinsa Group (Spain), and The Cheesecake Factory (USA), among others. These collaborations are part of Lulu’s
ongoing efforts to diversify its product range and provide customers with premium food products from around the
world.
Yusuffali M A commented on the occasion: "Sourcing and selling world-class products globally has always been
our key strength. With our sourcing network spanning 23 countries, we are further strengthening our product
portfolio by signing various MOUs with top suppliers. The overwhelming turnout of exhibitors and visitors at
Gulfood this year has reaffirmed Dubai’s position as the premier event hub for the food industry. It is exciting to see
a vast variety of products, technologies, and services being showcased by both established and emerging companies.
We are confident that this year’s Gulfood will set new benchmarks for the food and retail sectors."
LuLu Retail also showcased its latest range of processed foods and private-label products at its pavilion, attracting
numerous suppliers and buyers from across the globe.
Gulfood 2025 has once again proven to be an unparalleled platform for the food and beverage industry. With
thousands of exhibitors and visitors from around the world, the event has highlighted the rapid
