Get ready to stack it, slam it and snack it! Introducing Shaq-A-Licious SLAMS – a multi-textural gummy candy by Shaquille O’Neal and The Hershey Company, now available at retailers nationwide. Featuring three sweet, crunchy gummy balls in watermelon, strawberry and orange flavors and a chewy, sour mango ring, Shaq-A-Licious SLAMS celebrates Shaquille’s love of slam dunks, hoops and big kid energy.
And because Shaquille always brings the XL fun, Shaq-A-Licious SLAMS offers a playful, multisensory experience. Fans can interact with the candy by lining up the balls, dunking the balls in the ring and mixing and matching the flavors to create unique flavor sensations with every bite.
“When I do something, I want it big! Big flavor, big fun, big everything,” said Shaquille O’Neal. “With Shaq-A-Licious SLAMS, you are not just grabbing a gummy and tossing it in your mouth. You’re stacking the balls, aiming for the mango ring, shooting your shot, then going in for that big sweet-and-sour chew. People always told me, ‘Don’t play with your food.’ With SLAMS, I’m telling everybody: go ahead and play with your candy. Stack it, slam it, snack it – and if you miss the shot, you still get the bucket.”
“SLAMS is a game-changer for the Shaq-A-Licious brand and showcases our approach to candy innovation,” said Vivek Mehrotra, Senior Brand Manager, Shaq-A-Licious, The Hershey Company. “Stacking crunchy gummy balls inside a sour mango ring creates a multi-textural bite unlike anything else in the gummy aisle. The balls-and-hoop format transforms candy into a hands-on experience—inviting fans to build, play, and personalize every piece. With Shaquille’s vision shaping every detail, SLAMS delivers a one-of-a-kind, multi-sensorial adventure that grabs your attention the instant you open the bag.”
Frequently Asked Questions
Q: Where can I buy Shaq-A-Licious SLAMS?
A: Shaq-A-Licious SLAMS roll out to retailers nationwide starting in January 2026 and can also be purchased.
Q: What makes Shaq-A-Licious SLAMS unique?
A: Shaq-A-Licious SLAMS builds on the success of the Shaq-A-Licious XL Gummies line in a dynamic, new format. Keeping Shaquille at the heart of the brand, SLAMS debuts a stacked, texture-first design that invites fans to discover fresh, playful ways to enjoy their candy.
Q: How did Shaquille O’Neal help create Shaq-A-Licious XL Gummies?
A: Shaquille is hands-on with every Shaq-A-Licious product, from concept to execution. Shaquille’s vision helps to shape the name, flavors, taste, packaging and launch. Working closely with The Hershey Company, Shaquille ensures each product is unmistakably his own.
Q: What are Shaquille’s other Shaq-A-Licious products?
A: The Shaq-A-Licious XL Gummies lineup also includes:
- Shaq-A-LiciousXL Gummies Original: Gummies shaped like Shaquille’s face in vibrant blue and purple packaging, featuring peach, berry punch and orange flavors.
- Shaq-A-LiciousXL Gummies Sour: A tangy trio of shapes and flavors inspired by Shaquille’s legendary nicknames — Diesel, The Big Cactus and The Big Shamrock — in pineapple, mixed berry and watermelon flavors.
- Shaq-A-LiciousXL Gummies in sneaker shapes: Sneakers molded after the iconic SHAQ sneaker in bold mango (orange), lime (green) and strawberry (red) flavors.
About Shaq-A-Licious Gummies
