Baskin Robbins India launches waffle category with new dessert range

Baskin Robbins, India’s largest ice cream and dessert chain, is expanding its presence in the indulgent dessert segment with its entry into the waffle category through a new range of New York Loaded Waffles. The launch marks a strategic extension of the brand’s portfolio beyond ice cream, tapping into the evolving demand for innovative dessert […]

Prinova targets personalisation trend at Fi Europe

Prinova will showcase new functional beverage concepts at Fi Europe, demonstrating how they can meet the growing demand for personalised solutions. In 2027, Mintel predicts that food and drink consumers will become more deliberate about achieving specific outcomes, creating “personal ecosystems” around health, convenience and wellbeing.1 Meanwhile, the GLP-1 and high-protein trends continue to dominate, […]

Taco Bell, PepsiCo extend partnership through 2036, keeping Mountain Dew Baja Blast on menu

PepsiCo today announced it has renewed its partnership with Taco Bell in the U.S. and several international markets. The agreement reflects the strength of the brands’ long-standing relationship and creates new opportunities to support growth, accelerate food and beverage innovation and deliver distinctive consumer experiences. “Some of PepsiCo’s best foodservice innovations have come from partnerships […]