Lay’s launches refreshed brand identity in India
Lay’s, a potato chip brand from PepsiCo, announced the launch of its refreshed brand identity in India. The new Refreshed Lay’s packs, highlighting the new logo, will be rolled out across India from the first week of March, a statement said. This is part of the largest global brand refresh in its nearly 100-year history, […]
The Kraft Heinz Company appoints Nicolas Amaya as president, North America
The Kraft Heinz Company (NASDAQ: KHC) (“Kraft Heinz” or the “Company”) today announced the appointment of Nicolas Amaya (“Nico”) as President, North America, effective February 23, 2026. In this role, Amaya will lead the Company’s North America business, overseeing strategy, operations, and performance across Kraft Heinz’s largest market. Pedro Navio, current President, North America, will […]
Nestlé to sell remaining ice-cream assets but commits to Froneri venture
Nestlé has announced it is planning to exit the ice cream business by selling its remaining ice cream brands, including Häagen-Dazs and Drumstick, to its joint-venture partner Froneri within the next year. The ice cream segment is valued at about 100 Crore Swiss francs (around USD 130 Crore). A large plant employing upwards of 750 […]
Coca-Cola India brings back rimzim jeera with a new campaign that refuses to be subtle
India rediscovers its love for local flavours, Coca-Cola is bringing back its cult classic Rimzim Jeera with a comeback that’s anything but quiet. Led by the thought “Jeere mein heera, Rimzim Jeera,” the new campaign marks Rimzim’s bold return—not just as a nostalgic favourite, but as a proudly OG ethnic beverage for every generation. Leaning […]
