Nescafé’s first-ever global influencer Zach King is bringing magic to the brand

Nescafé announces today a global partnership with renowned digital magician and filmmaker, Zach King, who will serve as the brand’s first-ever global influencer. This exciting collaboration marks a significant step in Nescafé’s brand-building strategy to reach a broader and younger audience, bringing coffee into the realm of digital storytelling. Zach King, the digital wizard Zach […]

Yummy Bee reinvents Boba Tea with a flavor packed, guilt free twist

Yummy Bee, India’s leading café chain known for redefining indulgence, is bringing a fresh, exciting spin to the wildly popular beverage trend—Boba Tea. The brand’s new offering, Sugar-Free Boba Tea, is now available exclusively on Swiggy and Zomato. With this release, Yummy Bee combines irresistible flavor with guilt-free enjoyment, allowing customers to indulge in the […]

Fortune whole wheat strengthens market presence backed by new brand film from AWL

AWL Agri Business Ltd. one of India’s leading food FMCG companies, has launched a dedicated television campaign titled ‘Shuddhata Ki Sahi Parakh’ for—Fortune Whole Wheat—in the key markets of Maharashtra and Gujarat. This launch is aimed at enhancing consumer awareness and reinforcing the brand’s commitment to delivering superior quality in the packaged whole-wheat segment. The […]